Marketing

Articles from August 24

Adwatch: Ford - 'Summer of Love'
The trouble for mass-market brands is the need to be all things to all men (and women). It is not such a problem for FMCG goods, or products that do not require much emotional investment to purchase, but for a carmaker it is a conundrum. Historically,...
Biggest Brands
The year's top FMCG brands are successfully catering to consumer desires for health, convenience and indulgence. Jane Simms reports. Consumers' willingness to spend on premium products significantly boosted the sales value of the UK's top grocery...
Biggest Brands: Top 10 Alcohol Brands
Wine-makers have increased their dominance of the market, while beer and spirits brands' fortunes were mixed. WINE - pounds 1965m-pounds 1970m Wine has grown strongly in both value and volume terms this year. The number of households buying wine...
Biggest Brands: Top 10 by Category
Big-name brands have looked to healthier variants and NPD to defend against the growth of own-label products. SOFT DRINKS - pounds 2190m-pounds 2195m Rising consumer expenditure on 'healthier' drinks has contributed to a 6% growth in soft drinks'...
Biggest Brands: Top 10 Impulse and Own-Label Brands
The impulse market, traditionally driven by crisps and chocolate, has been hit by a rise in consumers' health concerns. IMPULSE BRANDS Impulse purchases are classified as being drink, crisps and chocolate bought at supermarkets or outlets such...
Biggest Brands: Top 20 Brand Categories
A conflict between the desire to eat healthily and a refusal to give up on indulgences is driving shopping habits. It would be tempting to conclude from the top six categories that despite the publicity surrounding healthier lifestyles, eating habits...
Brand Health Check: Pot Noodle
How can the bad-boy snack recover from the Sudan 1 controversy with its market already in decline, asks Gemma Charles. Pot Noodle, the self-styled 'Slag of all snacks', was left reeling by the Sudan 1 food dye scare earlier this year. Most of...
Careers: What's It Really like Inside - British Paralympic Association
Will you recruit more marketers in the lead-up to the 2012 Games? No, marketing for the Paralympics is managed by the London Organising Committee for the Olympic Games. Were you in Singapore for the announcement of the host city? No, we watched...
Directwatch: NTL - 'Free Calls Offer'
I have a confession to make. The last time I wrote a letter was about six months ago to my 84-year-old granny who lives in South Africa. Which reminds me, it's about time I wrote to her again. In these days of email, texting and instant messaging,...
Editorial: Change for the Worse at COI
The conclusion of the COI advertising agency roster is always an auspicious occasion, on which one of the UK's biggest advertisers further inflates the egos and future revenues of a select band of marketing services 'suppliers'. Forgive the use of...
Helen Dickinson on Retail: Stock-Outs Are Profits Down the Drain
Stock-outs must rank right up there as one of the most annoying aspects of shopping. Finding out that the item or items you were after are not in-store, or not available in your size, is guaranteed to annoy anyone. We have all been there: the new...
Helpline
Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. COPY RIGHT Q: We have just produced a film demonstrating our products as part of an in-store promotion. We are hoping to run...
Marketing Mix: We'll Call You - Scottish & Newcastle
We're rather fond of Strongbow - but maybe too fond. We rang its brewer to find out whether we're drinking too much S&N Good afternoon, how can I help you? Mktg I am just phoning to see whether there is a recommended amount of cider that...
Mark Ritson on Branding: Boasts Lose Asda Its No-Claims Bonus
Robert Booth is a man with a very big secret. He is a director of Emaar Properties, the construction firm charged with building the Burj Dubai, soon to become the world's tallest building. The secret that Booth is carefully protecting is exactly how...
Media ABCs: Magazines Aimed at Over-35s Boost Women's Glossies Sales
Women's glossy magazines posted the biggest increase of any major magazine sector, with a year-on-year increase in circulation of 20.5% in the January-June 2005 ABCs. The boom was fed by the growing popularity of titles aimed at the 35-plus age...
News Analysis: Will Shoppers Return to London?
The terror bombings and rising travel costs have driven consumers away from the West End. James Quilter reports. Consumers who once visited London's shops regularly may be thinking twice about the journey following the recent terror bombings. But...
One to Watch: Auctioning4u
Ever fancied selling unwanted goods online, but couldn't face the hassle? There is now a solution, writes Ed Kemp. Online auction site eBay is a great place to profit from the adage 'one man's junk is another man's treasure'. But clearing out the...
Opinion: Marketing Society - Marketing's Haiku Challenge
We're all used to the mantra that 'less is more' and never-ending pleas to 'keep it simple'. But rarely is brevity as compulsory as when it is used in a Google AdWords advertisement. Google AdWords are the small ads that appear down the right-hand...
Profile: Style with Substance - Anne-Marie Lavan, Head of Marketing, Emap Consumer Media
Anne-Marie Lavan is sitting pretty. A debut ABC of 155,157 for Grazia is an impressive result for a magazine that some thought may have been too daring an innovation at launch just six months ago. But now that the foundations of Britain's first...
Raymond Snoddy on Media: C4 Cricket Hits Doomsayers for Six
Next month sees the Royal Television Society head off to Cambridge for its bi-annual meeting. Leading an impressive line-up of speakers are Yahoo! chairman Terry Semel, Blair Westlake, corporate vice-president of Micro-soft's media/entertainment and...
Sector Insight: Bingo - the Numbers Game
Higher individual spend at bingo clubs is starting to balance out falling attendance figures. THE BACKGROUND Bingo is an industry constantly trying to update its image. While its core market consists of older women from a lower socio-demographic...
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