Marketing

Articles from August 17

Brand Health Check: Fortnum & Mason
The retailer needs to look beyond its illustrious heritage and popularity with tourists to revive its sales, writes James Quilter. If retail success were reliant on a shop's heritage, as opposed to convenience, range and price, then the store founded...
Careers: What's It Really like Inside - Gu Chocolate Puds
What is the main marketing challenge you face? To get as many people as possible to try our product; sampling and PR work best, but advertising and promotion are also important. Last November we ran a competition to win 'The most decadent weekend...
Consumer Behaviour: Why We Won't Buy British
Enduring consumer perceptions about the quality and exclusivity offered by foreign brands have resulted in their UK counterparts losing ground. 'Buy British' is a slogan with a ring to it. Strong, direct, powerfully alliterative and emotionally...
Editorial: Bitter Truth of Airline Food
A few years ago, the airline catering company Gate Gourmet told its client, Ryanair, that it would no longer be able to supply the airline with free ice. In turn, Ryanair's chief executive Michael O'Leary stopped providing ice for passengers' drinks....
Helen Dickinson on Retail: Online Grocers Must Keep Delivering
Having your weekly grocery shopping delivered to your home is one of the little things that can make Saturday a bit more civilised. No more traipsing around a superstore, just a relaxing wait until there is a knock at the door and all the things you...
Helpline
Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. BAGS OF STYLE Q: Having sold designer stationery over the internet for the past five years, my wife and I have just opened...
Marketing Mix: We'll Call You - Ofcom
Could Kinga's show of bottle spell the end for Big Brother? We rang the broadcast regulator to make our views known. Mktg In view of Kinga's behaviour with a wine bottle on Big Brother and all these ridiculous complaints about it, I wanted to make...
Mark Ritson on Branding: Follow Groucho's Path to an MBA
As summer turns into autumn, many marketers' thoughts turn toward an MBA. If you are seriously considering a masters, there are two questions you need to ask yourself. First, do you really need an MBA? And second, if you do, where should you study?...
Media Analysis: Battle for the Margins
Magazine discounting is set to fuel a row with supermarkets over who controls the price of titles. Magazine publishers have, of late, been consumed by a row over wholesaling control. Scores of editors recently met with Tony Blair in an attempt to...
News Analysis: Fashion Victims
Changing tastes in leisurewear are forcing the big sports retailers to seek new paths to growth. Not so long ago, a certain type of British holidaymaker would not have dreamed of boarding a plane to the Spanish coast without first donning a football...
One to Watch: Halo
This family-run furniture brand plans to beat its retail rivals with timeless, high-quality pieces, writes Gemma Charles. Halo's headquarters, in a former engineering mill just outside Manchester, offers an appropriate introduction to the style...
Opinion: Marketing Society - Ramsay's Recipe for Success
While watching the TV show Ramsay's Kitchen Nightmares Revisited recently, it struck me that the process and principles celebrity chef Gordon Ramsay applies when looking at a business are a great model for explaining the role of marketing within it....
Profile: Challenge Seeker - Jeremy Nicholds, Chief Sales and Marketing Officer, Europe, MasterCard
MasterCard's Jeremy Nicholds wants to be the man who develops something as innovative as the Mars ice-cream bar in the financial services sector. Nicholds, 43, believes financial services companies should be considering new growth areas and even...
Raymond Snoddy on Media: Pod People Will Decide Radio's Future
Will there ever be a period of calm in the media - a brief respite from the anxiety of having to cope with one change after another? Some believe we are now in for a period of relative consolidation. Certainly, in an ideal world, there would be...
Research: Research Leagues
The industry is in optimistic mood following its return to growth after two flat years, writes David Tiltman. Market research agencies are the first to admit they are not the best at blowing their own trumpet, yet many in the sector feel this is...
Sector Insight: Lager - Premium Goes Flat
As falling prices take their toll, lager brands are looking to speciality beers to maintain margins. The Background: Lager is now part of the British social fabric, having overtaken traditional ales to claim 70% of the beer market, according to...
Vote for Your Top TV Ads and ITV Shows
ITV celebrates its 50th birthday next month, and to mark the event we want you to award the 'Marketers' Choice' of best-ever ads and shows. FAVOURITE TV ADS Did you laugh out loud at Hamlet cigars' baldy man when the photo booth got the better...
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