Marketing

Articles from November 8

Adwatch: BT Broadband - 'Daddy Visits'
I often wonder why there aren't as many long-lasting, well-loved campaigns any more. Is it because consumers get fed up with big brand ideas faster? Or because agencies don't come up with them often enough? Or is it because turnover at the senior...
Andrew Walmsley on Digital: Google Is Clouding Agency Probity
From time to time, Google likes to remind us that it is a technology company, rather than a media one. While it admits to being in the advertising business - 99% of Google's revenue comes from ads - chief executive Eric Schmidt says: 'That doesn't...
Brand Health Check: Land Rover
The car marque has been besieged by criticism over its vehicles' reliability and environmental impact. The Freelander 2, the first Land Rover model designed and built by Ford, rolled off the production line last month, marking a crucial point in...
Careers: What's It Really like Inside - Sega
Are all Sega marketers video-game geeks? Most of us, yes. Although we prefer to be called game enthusiasts. Do you have tournaments in the office? Hell yes! Virtua Tennis, which can be played by four people at once, is especially popular....
CIM: Examination Results 2006
Graduates awarded the Chartered Institute of Marketing Postgraduate Diploma in Marketing 2005/6. SURNAME INITIAL TOWN/COUNTRY CHANNEL ISLANDS Wilson I JERSEY EASTERN Alderdice L C...
CIM: How to Be a Top Marketer
What does it take to reach the top of the marketing career ladder? The most successful marketers combine theoretical knowledge, creative instinct and business acumen - not to mention a lot of hard work. Jane Bainbridge talks to four leading marketers...
CIM: How to Pick Your Employer
Flexible hours or free fruit - job-seeking marketers are in a position to consider what employers can do for them. This time last year job hunters might have had to take the first decent offer that came along, but now those marketers with the right...
CIM: On a Digital Learning Curve
Client marketers must get to grips with digital to reach consumers in the way they want to be reached. As digital media becomes an increasing part of people's lives and media continue to fragment, brands are having to adapt their marketing techniques...
Customer Service: Customer Service under the Microscope
Consumers' views on the service they receive will make painful reading for some companies. Last year, Watchdog, the BBC's consumer complaints programme, shone its spotlight on cable giant NTL. The company had been the subject of a shameful 1700...
Editorial: Follow the Crowds
Marketers keen to assess how consumers are adapting their behaviours in the face of the threat from climate change must cast an eye in the direction of Ryanair. The week after the publication of the government's Stern Review on the economics of...
Helpline
Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. CARTOON TIME Q: We are a local newspaper looking for a talented cartoonist to contribute to our 'Coffee break' page....
Incentives: Cutting through the Christmas Clutter
When it comes to picking out seasonal gifts for clients and suppliers, it's the thought that counts. Christmas is a time of giving - not least when it comes to corporate incentives. Whether it be cards, bottles of champagne, hampers or a more extravagant...
Marketing Mix: We'll Call You - the National Lottery
Mix is feeling lucky, but would we be better off playing the EuroMillions game or the standard draw? NL Good afternoon, you are through to The National Lottery. How may I help? Mktg I'm thinking of playing the EuroMillions tonight, what are the...
Mark Ritson on Branding: Hit by Scandal? Make the Most of It
Bryan Ferry paused, just for a second, and the audience at the Victoria & Albert Museum thrilled. No stranger to beautiful women, Ferry was on stage to announce who had won Model of the Year at the British Fashion Awards. The crowd had a clear...
Media Analysis: Ad-Funded TV Fails to Justify Hype
Despite much trumpeting, paid-for programming is struggling to break into mainstream TV, writes Nicola Clark. Long heralded as an alternative revenue stream for broadcasters and crucial to brands facing media fragmentation, agencies have high hopes...
News Analysis: Flying in the Face of Logic
Carbon-offsetting costs and tax hikes could be the catalysts that end consumers' love of air travel. Ryanair's combative chief executive Michael O'Leary was typically blunt last week when dismissing calls for environmental taxes on the aviation...
News Analysis: Will Asda Pay Price of Loyalty?
EDLP may be usurped by a loyalty scheme at Asda, if the cost does not scupper its plans. James Quilter reports. When Archie Norman saved Asda from near demise in the early 90s, he took the sensible decision to emulate the most successful retailer...
Opinion: The Marketing Society Forum - Should a Company's Carbon Footprint Influence Its Marketing?
Media coverage of the issue of environmental sustainability has been on the rise recently. But are companies right to play the 'green' card in their marketing activity? CHRIS SATTERTHWAITE, CHIEF EXECUTIVE, CHIME COMMUNICATIONS A company's marketing...
Profile: Power to the Poppy - Russell Thompson, Director of Fundraising and Marketing, the Royal British Legion
With no military background nor knowledge of the armed forces, Russell Thompson was a surprising choice as director of fundraising and marketing at The Royal British Legion when he took the reins in 1997. 'It has been a steep learning curve,' he...
Raymond Snoddy on Media: Has TV News Lost Air of Authenticity?
Next week will be a remarkable one in the development of international media. On 15 November, the long-delayed launch of the English-language version of Arabic TV channel Al Jazeera takes place, with the help of presenters Sir David Frost and Darren...
Sector Insight: Minor-Ailment Remedies - Self-Medication Sparks Upturn
The sector is flourishing as more consumers opt to diagnose and treat minor ailments themselves. THE BACKGROUND As making an appointment with a GP becomes less straightforward, so an increasing number of people are turning to over-the-counter...
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