Marketing

Articles from June 11

Best Ever Adwatch Recall for Andrex
A boy sitting on the toilet has helped Andrex become the most successful brand to feature in Adwatch since the recall survey began in 1987. The commercial, produced by ad agency JWT to back the brand's relaunch last September, has held top spot...
Colour on the Catwalk
T-shirts that glow in the dark, heat sensitive dyes that change colour - all can be found at an exhibition in Birmingham. By Robin Cobb Some dazzling features are promised at the Printwear & Promotion Europe exhibition at the NEC Birmingham...
Destination Europe
The banners are being gathered and the lines drawn as the sales promotion industry squares up to the EC. Louella Miles reports on the latest events The sales promotion industry has wrapped up a bargain offer for itself as it awaits the European...
Ford Takes a Radical Option
It's been nail biting time at Ford recently. So far, each month's sales figures have shown Ford just, but just, managing to beat off arch-rival Vauxhall's assault on its market leadership. Only last minute sales spurts each month have kept Ford from...
Garlic Gambles
Vampires dreaded it. The English, traditionally, couldn't bear the stench of it. But now it's the vital ingredient behind one of those products many marketers would kill for: one that creates a new market virtually single handedly, and gets its brand...
Indesit's Price Salvo
Next Tuesday (June 16) white goods brand Indesit will launch its first ever TV campaign, with an unashamedly price-led strategy that asks consumes "Why Pay More?" The move has raised eyebrows across the 2.3 bn [pounds] UK white goods industry. As...
In Good Company at Last?
A transformation in the role and perception of companies is underway. To get a perspective on this, think back 20 years. In the early 70s companies were the bad guys. Businessmen were cast as the villains always resisting the legitimate claims of individuals...
Labatt Branches out into Maple Leaf
Canadian brewer Labatt is to take its first stake in UK pub retailing with the announcement this week of a joint venture - Maple Leaf Inns - with independent pub operator Pubmaster. Labatt's first move into UK pub retailing and brings with it a...
Own-Label Faces Limits to Growth
Much current discussion about the growth of retailer power tends to create the impression that the rise of own-label is inexorable. This is wrong on two counts. Retailers need branded goods to meet consumer expectations of choice. More important, they...
Pumping Perrier into the 90s
Two years after the benzene scare, Perrier still carries its scars: a depleted ad budget and a plethora of new rivals. Will its bubble burst in the 90s? Every morning the chairman and chief executive of Perrier UK eases her white soft-top Mercedes...
Running Rings around the Games
He who pays the piper calls the tune. Everyone in business accepts this little aphorism, but not everyone accepts that it works backwards too: if the audience take a disliking to the piper or the tune ill-feeling can rebound on he who pays them. That...
Spar Slashes Brand Prices over Europe
The grocery group International Spar is to run four pan-European promotions this autumn - pushing well known household names at a low price across up to 14 countries. At the same time, it is considering the launch of an international ownlabel range...
Thomas Cook's New Era
The UK's most famous travel brand Thomas Cook is to be boosted by new investment following its takeover, claims Christopher Rodrigues, Thomas Cook group managing director. "You'll see the brand more evident in more places," he told Marketing just...
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