Marketing

Articles from August 11

Agencies Must Keep Abreast of New Technology
Change. It seems you're either for it, or against it. On one side, the futurists: change or die. On the other, the apologists: the recession is to blame, things are getting better, seen it all before, get back to what we're good at. The future can be...
Appearance of Vanish Is Down to Another Bungling Husband
Mega brands with astro-budgets are the standard fare of the Adwatch chart. So this week we are going to look at some of the smaller brands, the little guys, the unsexy products that pop in and then rapidly pop out of our listing. There can be few areas...
Applauding the Revival for Ads
Will the revival of agency fortunes, coupled with a realism born of adversity, mean more campaigns will work as well as Tango's? Things are looking up for advertising. Saatchi & Saatchi's results, released on Monday, prompted newspaper headlines...
Battle on the Home Front
Compaq has swiped pole position in the home market from IBM. Now the rivals are blazing it out on state-of-the-art model launches. Next month, new research from Datamonitor will show that Compaq has finally knocked IBM from the top slot in the British...
BT Raises Stake for Latest Code
BT is to launch its most expensive premium rate service ever in a move which could open up new opportunities for direct response advertisers. Marketing has learned that two new codes will launch in the autumn, with the more expensive costing the caller...
Commercial Up in Radio Stakes
When the Radio Advertising Bureau announced its latest research figures last week, it painted what it called a "distinctly rosy picture" for commercial radio. The industry's marketing body plans to capitalise on the upturn in fortune with a generic...
Exception to the Rule of Uninvited Marketing Tools
What do barking dogs, shrill car alarms, road diggers, police sirens, mothers-in-law and Advance Telephone Systems have in common? Intrusion is the answer: they are all uninvited gatecrashers invading our calm without so much as a by-your-leave; especially...
Injecting Some Fun into ISBA
Fun is not a word that you readily associate with the Incorporated Society of British Advertisers: venerable -- yes, conservative -- certainly, austere and antagonistic even. But fun is precisely what its director general designate John "I can't be po-faced"...
Marketing Must Find New Agenda for Its Research
Marketers, as we all know, are adept in logic. So try some Socrates: Sainsbury's is a Brand Sainsbury's will continue to be successful Therefore, all Brands will continue to be successful. Now you don't have to be Bertrand Russell to spot the flaws...
Off like a Shot for a Shooting Break
Clay shooting is fun and doesn't have to be costly. The Field's editor Jonathan Young bites the bullet and selects venues for would-be sharpshooters Boys will be boys. A day at the polo, drinking Pimms till chukkering out time? Jolly super. Eighteen...
On London's Waterfront
London's Docklands is steaming ahead with plans to expand its conference venues, as other parts of the city further up the Thames also seek to make capital gains. Docklands is going for the hard sell. The Docklands Venues Association was launched earlier...
Row over COI's Ads Gains Pace
The row over the effectiveness of government advertising intensified this week as its agencies angrily defended themselves against new accusations of incompetence. "Ignorant and politically-motivated," was how one agency chief described statements by...
Spaced out by Microsoft
Time travel in Brighton may seem unlikely, but not for Microsoft. Brighton sweltered in a July heat haze, but lethargic holidaymakers were blissfully unaware of the bizarre goings-on inside the Grand Hotel. There, in front of a talking hologram on the...
Tesco Upgrade for William Low
Victorious Tesco has pledged [pounds]35m to a massive upgrading and rebranding programme for the 57 William Low foodstores and is considering the creation of a new sub-brand, Tesco Scotland. The bid, which goes before WL shareholders this week, closed...
The New Invasion of Europe
The rise and rise of the European marketing director is just one phase in a huge, streamlining shift in global marketing. Is it the end of independence for the national marketer? In the 80s, if you were a UK or German or French marketing director in...
The Truth about the Media Buyer Is Not So Terrible
Innocently, the other day, I asked a handful of cheery media salespeople what they thought of media buyers nowadays. I'd better not say where they work for fear of a knee-capping campaign by way of reprisal, because the string of adjectives they spat...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.