Marketing

Articles from July 3

ADWATCH: Orange Supports Customer Initiative with 'Academy' Ad
'Professor' Dylan explains the mobile giant's scheme to help users make more of their phone. A 13-year-old professor lecturing a fictional academy of phone trainers is the star of Orange's latest campaign, to show how customers can make more use...
Air Miles Relaunches to Promote Broader Offer
Air Miles is taking the fight to travel agencies such as lastminute.com and Travelocity with a relaunch of its web site. The completion of a year-long online overhaul through the Syzygy consultancy enables Air Miles to offer real-time booking and...
ANALYSIS: The Changing Face of Happy Meals
Could McDonald's award of pounds 7m kids' task to Partners BDDH presage the demise of Ronald in a shake-up of its ads? The fightback has begun - and not before time. Stung by declining sales and well-rehearsed criticism of its products' impact on...
ANALYSIS: Will EC Anti-Sexism Proposal Affect UK Ads?
The clampdown may not be as harsh as is being suggested, predicts Lionel Stanbrook. European Commission press officers have been busy recently. What must have seemed a fairly ordinary, even boring, proposal for your average social engineer, namely...
BRAND HEALTH CHECK: Kodak - Can Kodak Thrive amid the Digital Revolution?
The collapse of the tourism industry and the growth of digital photography has led Kodak to cut its profit forecast drastically. So how can it recover? The picture for Kodak has rarely looked so bleak. The company that pioneered the photography...
CAREERS: Company CV - Norwich Union
Norwich Union is the UK subsidiary of Aviva (formerly CGNU), the insurer created by the merger between CGU and Norwich Union. Aviva's UK insurance operations are managed under the Norwich Union brand. UK institutional investment operations are managed...
Choice Not Charity Will Sway Business to Fair Trade's Side
Here's an impressive statistic for a slow-growth era: sales of Fairtrade-accredited brands have risen by 90% to pounds 63m in two years. It is the sort of performance that makes businesses sit up and take notice. To prove it there is now a respectable...
CONTACT CENTRES: Coping with a Crisis
PR is not the only port of call when an emergency strikes. Contact centres can be the ideal solution for putting customer fears to rest. In April, outsourced contact centre specialist Sitel UK launched a crisis management product called the Crisis...
Fair Chance for Fairtrade?
Fairly traded products are driving growth in their categories with a high-quality offer. Jane Simms asks whether they can ever become mainstream. The British public drinks 1.7 million cups of Fairtrade tea, coffee and cocoa every day and eats 1.5...
Jim Beam Brands Shifts Chief to Key Europe Job
Jim Beam Brands has promoted Carl Larsen to vice-president and regional director for Europe, and hired former Smirnoff global marketing chief David Racicot to replace him as director of global brand development. Larsen is charged with stepping up...
MARKETING MIX: Pen Portrait - Simon Ward, Brodeur Worldwide
Simon Ward is chief executive of Brodeur Worldwide. He was previously marketing director of the online subsidiary of Royal Bank of Scotland. He joined RBS from the Abbott Mead Vickers BBDO group. I had to get my ruler out for this one. The invisible...
OPINION: Campbell Comes Up Smelling of Roses in BBC's Beneficial Crisis
Alastair Campbell has really enhanced his reputation and earning power in the current jihad against the BBC. Everyone knew, of course, about his natural ability to spin a decent tale. His great skills would always have fetched a decent price in...
OPINION: Fashion Chains' Savvy Strategy to Squeeze out Larger Shoppers
On occasions being both a professor of marketing and a consumer puts me in a position of inner turmoil. Take buying a pair of jeans. Despite retaining a relatively discerning eye for the latest fashions, I am also the proud owner of a 36 inch waist....
OPINION: Marketers Must Fight Spam and Save Reputation
Want to save thousands of pounds on your mortgage? Buy diet pills or Viagra cheaply? Even better, lose weight while you sleep without the bother of exercise or watching what you eat? These are just a few of the more printable offers in the bizarre...
OPINION: Marketing Society - Super Users See Mobile Phones as Social Lifeline
Whenever I tell people that I am about to take a six-month sabbatical to write a book, it prompts an awkward question. Not unreasonably, they ask what it's about. I'm writing a book to explain a feeling I have that the world is dividing into two...
PROFILE: Perfect Delivery - Chris Macleod, Marketing Director, Papa John's Europe
The intriguing paradox about Chris Macleod is that in his day job, he is the new marketing director at Papa John's pizza, while in his spare time he is writing a book, Bloat, about 'over-consumption, the fact that we have too much of everything'. So...
Services Helpline
Fun in the sun Q: I want to get hold of some branded novelty goods for a summer event coming up in a few weeks. Is there a particular company you could recommend that sells interesting products? A: It's always a challenge to find items that can...
Tourism Authorities in Fightback after Crises
The US, Kenya and China are gearing up for major marketing campaigns as the travel industry begins to recover from the effects of war, terrorism and SARS. Tourism authorities for, and operators to, all three destinations were finalising the promotional...
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