Marketing

Articles from October 2

ADWATCH: Pop Icons Bring Style to Gap Women's Corduroy Jeans
Madonna and Missy get together to demonstrate the individuality of Gap's range, writes Sam Solley. Two of the music industry's most influential performers have been drafted in by Gap to give its latest ad campaign an injection of cool. Pop icon...
ANALYSIS: How Can BSkyB Build on Ball's Successes?
Tony Ball leaves BSkyB in a good position, but what do its advertisers think? Colin Grimshaw finds out. Did Tony Ball jump or was he pushed? Whatever the reason for the BSkyB chief's exit eight months before the end of his contract, he leaves in...
ANALYSIS: Marketers Must Respond to the FSA
Charges of brainwashing may be an over-reaction, but food marketers can't afford to ignore the FSA's report. 'Adverts for junk food 'brainwash' children' roared the headline of last Wednesday's Evening Standard story on the investigation by the...
BRAND HEALTH CHECK: WH Smith - Can WH Smith Shed Its Jack of All Trades Tag?
Beset by competition and flatlining profits, WH Smith is selling its US arm and focusing on books, families and gifts as its core offers. Once the bastion of UK high streets, WH Smith has fallen on hard times in recent years, the victim of competition...
CAREERS: Company CV - Somerfield
The Somerfield Group incorporates the Somerfield and Kwik Save supermarket business units, which operate a combined 1300 outlets throughout England, Scotland and Wales. Somerfield is the UK's biggest neighbourhood supermarket, offering convenience...
Disney's Finding Nemo Nets Pounds 7m P&G Link-Up
Finding Nemo, the latest movie from Pixar and Disney, will be the most brand-supported animation film in British cinema history when it opens this weekend. During its pre-Christmas run the movie will receive more than pounds 7m in support from Procter...
MARKETING MIX: Pen Portrait - Peter Shaw, Corporate Edge
Peter Shaw is a director of Corporate Edge, a brand, design and communications consultancy. He joined the outfit in 1992 and played a key part in the development and launch of the Nectar card last year. This writing is so busy. It screams out at...
MEDIA: NatMags Revamps Flagship Home Title
The National Magazine Company is relaunching flagship home interest title House Beautiful, with a fresh look and editorial focus, to halt the drastic sales slide of the past couple of years. The redesign marks the start of a five-year plan to restore...
MEDIA: Vodafone Links Up with CNN TV Business Show
Vodafone is to target business travellers by sponsoring CNN TV series Global Office. The deal is seen as a key component in Vodafone's marketing of business services. Global Office is a series of 30-minute programmes that will air on Tuesday, Saturday...
OPINION: Ball Quits While He's Ahead and Avoids the Difficult Next Million
Tony Ball is a very smart guy, and not just for being able to mark the fifth anniversary of SkyDigital this week by announcing that the seven millionth subscriber is now on board. It is an enormous achievement to shrug aside one of the worst recessions...
OPINION: Blaine May Be Unhinged but He Knows a Thing or Two about PR
PR is the most under-used and under-rated communication tool. This is largely because most managers believe their products are too mundane to garner media attention. David Blaine's current confinement in a box next to Tower Bridge should initiate a...
OPINION: Marketing Society - Health and Time Trends Point to Shopper Needs
Every marketer worthy of the name takes pride in being close to and understanding the needs of the consumer - and none more so than the retail marketer, whose customer is literally never out of sight or mind. But as the pace of life accelerates,...
OPINION: Political Nous Is a Critical Skill in the Boardroom
Anybody who attended last month's Marketing Forum aboard the Aurora will have few illusions about the new rules of marketing. They are not for the faint-hearted. As a modern marketer you must be passionately creative and rigorously analytical. You...
Orange Loss Threatens Media Planning Group
The viability of Media Planning Group's stand-alone UK operation is under question in the wake of the loss of the pounds 58m Orange's media planning and buying business to Initiative. As part of a pounds 200m review of France Telecom's pan-European...
PROFILE: On the Fast Track - Nick Mercer, Commercial Director, Eurostar
A couple of specially designed Phillipe Starck train seats look incongruous in the reception of Eurostar's HQ in Waterloo Station. The building exudes the last days of empire: grand old doors and a sweeping, spiral staircase lead to a warren of offices....
Public Supports Bid for London Olympic Games
Almost two-thirds of Britons back efforts to bring the 2012 Olympic Games to London, according to a survey that will give a boost to Keith Mills, appointed last week as the bid's chief executive. According to the latest OMD Snapshots poll conducted...
SALES PROMOTION LEAGUE TABLES: Top 50 Sales Promotion Agencies 2003
Sales promotion has become an integrated part of the mix, and now often leads above-the-line creative, writes Robert McLuhan. Several US-owned agencies have been unable to take part in the league table this year thanks to reporting restrictions...
SCORING POINTS: Clubcard Has Revolutionised the Way Tesco Uses Data. as It Celebrates Its Tenth Birthday, We Look at the Book Tracking Its History
'If you don't know your customers as individuals, it's like trying to play the piano in boxing gloves.' So said Terry Hunt, co-founder of Tesco's direct-marketing firm Evans Hunt Scott (now EHS Brann), during the first Clubcard trials in 1993. 'You...
Services Helpline
Help's at hand Q: We have been getting a lot of enquiries about our products and have been thinking of setting up a permanent helpline. How should we go about this and how much will it cost? A: Helplines are set up and managed by agencies such...
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