Marketing

Articles from November 2

Adwatch 02.11.11: The Health Lottery
Afro hair and loud acting make for good recall but leave room for doubt about the product. Richard Alford, Managing director, M&C Saatchi At this week's number one it's The Health Lottery with its lively new TV commercial. It uses bright...
Andrew Walmsley on Digital: 3D Print's Revolutionary Effect
The world of manufacturing is set to be turned on its head by more powerful and cheaper 3D printers. A hundred years ago, Henry Ford was planning the first moving assembly line, to be used for car manufacturing. Introduced at his Highland Park facility...
Argos
The retailer's operating profits have plummeted by more than pounds 50m, writes Rachel Barnes. Argos seems as much a part of the British high street as any retailer, yet it has been in existence only since 1973. Its vital stats seem impressive:...
Ducati
The desire for victory on the track provided the impetus to build famous and powerful motorcycles. Founded in 1926 by three brothers, Adriano, Marcello and Bruno Ducati, Societa Scientifica Radio Brevetti Ducati started off producing electronic...
Editor's Comment: Unilever's 'Magic' vs the Sceptics
The public has never been more in love with magic. Just add up the viewing and/or readership figures for TV series such as Merlin, or the Harry Potter books and films, and there is the proof. Do British marketers share this passion? Maybe one...
Helen Edwards on Branding: A Flaw in the Logic
When it comes to marketing effectiveness, creativity and logic are not an either/or proposition. Unilever's decision to prioritise 'magic over logic' in its future marketing efforts (Marketing, 26 October) is a reminder of our industry's predilection...
Lynx Unveils Pounds 5.6m Ad Drive for 'Final Edition'
Lynx, the Unilever-owned male-grooming brand, is to support its latest variant, Lynx 2012 - The Final Edition, with a pounds 5.6m apocalypse-themed campaign. The range features a gothic black and gold pack design. Supporting ads, created by Ponce...
Major Names Join Forces in Start Today Initiative
Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable-living drives as part of the Start Today initiative. This week, each participating brand has begun rolling out marketing campaigns, carrying the...
Manchester United to Unveil Global Social-Media Network
Premier League football club set to roll out its own digital-media platform over the next two years. Manchester United is building its own branded global social network and media outlet, with the aim of targeting its international base of an estimated...
Marketing Mole: We'll Call You - Oddbins
One of the purposes of Mole's life is to tirelessly seek out free booze, so news of wine-tasting events linked to the relaunch of Oddbins piqued our interest. Oddbins Hello Oddbins, (name) speaking. Mktg Hi, I've just moved to West Hampstead...
Marketing on the Brain
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique There is an argument championed by Dr AK Pradeep, one of the world's leading neuromarketing experts, that he articulates...
Microsoft Ads Showcase Social Impact of Kinect
Microsoft is launching a global campaign highlighting the wider social impact of its technology, as it celebrates the first anniversary of Kinect for Xbox. The 'Kinect Effect' campaign aims to show that a product designed for entertainment is having...
No Red Carpet for Netflix
LoveFilm et al will be taking the movie-rental brand's UK foray very seriously. It has been seven years since Netflix first dipped its toe in the Atlantic and attempted a UK launch. Now, the US movie behemoth is back, having last week announced...
Opinion: The Marketing Society Forum - Are Brands Becoming Over-Reliant on Facebook for Social Marketing?
A leading analyst last week warned that brands are leaning too heavily on Facebook as a consumer-engagement tool - and in the process handing control of their valuable data to the social network. MAYBE - LINDA GRANT, MANAGING DIRECTOR, METRO ...
Premium Lines Scoop Sales
Ice-cream sales are driven by the weather, but the economy has an impact too, as cash-strapped consumers seek affordable indulgence. Chef Heston Blumenthal is well known for his unique take on cooking, with egg-and-bacon-flavoured ice cream among...
Profile: Feeding on Eccentricity
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature. Oliver Rudgard's CV reads like a dream for those who like to indulge. Cigarettes, ice cream, chocolate and now crisps, as marketing director...
The Evolution of Engagement
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark. Procter & Gamble has launched a free monthly digital beauty magazine and...
The Week in Marketing
- Heinz Ketch-app Heinz has revealed plans to roll out its first augmented-reality (AR) marketing campaign. It is launching a 12-week trial using image-recognition AR apps on Apple and Android smartphones. Consumers who install the app can see recipe...
Unilever's Quest for Magic
Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative and famous marketing, asks Loulla-Mae Eleftheriou-Smith. Marc Mathieu could well be marketing's magic man. Last month, as senior vice-president of marketing...
What It's Really like Inside: LivingSocial
- How does the team come up with fresh marketing ideas? Creativity and passion are at the heart of everything we do, so ideas flow every day. Our mission is to 'surprise and delight' our audience with great marketing ideas. - What is the main...

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