Marketing

Articles from November 14

ADWATCH: Virgin Ad Heralds Arrival of Innovative Pendolino Trains
Virgin Trains' latest ad aims to convey the experience its Pendolinos can offer travellers. Virgin Trains has launched a TV advertisement around the theme 'A New Beginning'. The ad comes in at number six in this week's Adwatch table with a recall...
ANALYSIS: Iceland Hunts the Right Formula
Iceland has been an innovating retailer but has failed to match the success of its rivals. Can a tabloid marketer make a difference? Robert Gray reports. Supermarket chain Iceland is feeling the chill of poor performance. Interim results announced...
Arsenal Wins Landmark Case to Protect Brand
Football clubs, pop groups and other brands profiting from merchandising were hailing a victory yesterday after Arsenal Football Club won a landmark ruling against unofficial merchandise. The European Court of Justice ruled in favour of the football...
BRAND HEALTH CHECK: Courts
Can Courts enhance its shopping experience? Courts has an image problem: it is seen as old-fashioned and downmarket. So can its new marketing director turn it into a store worth visiting? Sam Solley reports. With the news that Courts has hired former...
CAREERS: Company CV - HP Bulmer
HP Bulmer is the UK's biggest cider company, operating both domestically and internationally. The Bulmer family founded the company in 1887. The company went public in 1970, although the family still owns 50% of the business. Bulmers has operations...
EDITORIAL: Boots and Iceland Need Bold Thinking to Escape Troubles
Iceland and Boots both reported interim results last Friday, and neither made happy reading. Besides sharing an announcement date, and operating in the unforgiving retail sector, there is another more troubling link between the two. In the summer...
MARKETING MIX: Pen Portrait - Jonathan Hogg, Surfkitchen
Jonathan Hogg is Surfkitchen's chief marketing officer, with more than 12 years' experience in the telecommunications, technology and internet sectors. He was a co-founder of web currency creator beenz.com Hmm, a rare bird this one ... a creative...
NEW MEDIA LEAGUE TABLES: Top 100 New Media Agencies 2002
It's been difficult for new media agencies, but there's light at the end of the tunnel. Carnage, miserable, tough, tight: these are just a few of the words used by representatives of the new media industry to describe 2001. It was indeed an incredibly...
OPINION: How Marketing Insights Let IBM Transform Itself
When Lou Gerstner arrived at IBM as chief executive, the company was on the verge of bankruptcy. This was after achieving its best results ever only three years previously. This former consumer goods marketer, now retired as chief executive but...
OPINION: Jubilee's Pageantry Can't Cover Up Realities of the Palace Brand
Until a month or so there was really no doubt about the marketing campaign of the year - even though it wasn't clear who exactly was responsible. But somebody with real imagination and talent took a really tired brand that had somehow managed to...
OPINION: Marketing Society - Why Consumers Edit the World to Suit Themselves
A few weeks ago BT announced that it was looking for a new ad agency to help it think more laterally - the incumbent barrier-breaker, St Luke's, having done so much sterling work on the brand that it was no longer able to handle the 'outsider' brief....
OPINION: Society Cries for Salvation, but God's Brand Needs an Overhaul
I found myself in a rather unusual position last weekend - on a pew in a church in Glasgow. One of my oldest friends was having his first born christened. He had managed, with the convincing promise of a post-ceremonial drinking session, to convince...
Palm Selects Manager for Top European Post
Palm, the world's biggest maker of personal digital assistants (PDAs), has appointed Franck Gaget as European marketing director. Gaget's task is to oversee the marketing strategy of the just-launched mainstream consumer product, the Palm Zire,...
Pepsi Music Stars Take Fight to Coke
Coca-Cola and Pepsi, the world's biggest soft drink brands, are preparing for one of their most fierce battles yet as their global marketers attempt to win the hearts and minds of youth. On Tuesday Pepsi and Sony Music Entertainment announced a...
PROCUREMENT'S PROGRESS: Purchasing Is on the Rise at Client Companies. Jane Simms Asks Key Industry Players for Their Opinions
Legend has it that when Saatchi & Saatchi billed British Airways for its 'Manhattan' commercial back in the 80s, the invoice amounted to one line: 'TV commercial - pounds 1m'. The story may be apocryphal, but it exemplifies an approach to providing...
PROFILE: French Revolution - Nick Cross, Global Marketing Officer, Egg
One of the recurring themes in the professional life of Nick Cross is the juxtaposition of new and old. He has worked on brands that uphold traditional values while embracing those of the new, so he knows a thing or two about the apparent contradiction....
RADIOWATCH: The Monthly Analysis of Radio Recall in Association with RAB
Although the phrase 'sonic brand trigger' is now synonymous with radio advertising, dedicated radio agency Radioville is sceptical. Operations director Stephen Donovan says the sonic brand trigger can even be a 'placebo for clients and agencies and...
SERVICES HELPLINE: Sam Solley Takes the Hassle out of Finding the Right Product or Service - You Ask the Question, He'll Provide the Answer
Speaking up Q: We are planning to hold a dinner in a couple of weeks' time and would like to arrange for a guest speaker to appear and give a speech, something witty perhaps. Who do you suggest? A: You will be surprised at how many celebrities...
Telewest to Shift Pounds 6m Ad Business to Rapier
Telewest is poised to ditch Saatchi & Saatchi, the agency that launched its range of digital services two-and-a-half years ago, and hand its pounds 6m advertising business to Rapier. The cable company, which last week revealed that it had failed...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.