Marketing

Articles from November 10

Amanda Aldridge on Retail: Clothes Retailers Are Freezing out Baby Boomers
Remember the rise of the silver surfer category of consumer we were all reading about a few years ago? The older shopper - over 55, possibly retired, more technologically astute and with more disposable income than the previous generation of 50-somethings....
Brand Builders: The Little Experience
Modern toys with traditional values have tapped into parents' desire to spark their kids' creativity. Speak to anyone with children and the subject soon turns to their concerns over their kids' obsessive desire to play computer games. Add in their...
Brand Health Check: Morrisons
Since acquiring the ailing Safeway in March, the Yorkshire supermarket chain has struggled to integrate its acquisition and build on its market position. Daniel Rogers reports. Last month, in its interim results for the first half of 2004, Morrisons...
Careers: What's It Really like Inside - Cereal Partners UK
What is it like marketing cereal? It depends on the projects you are working on. It is not unusual to overhear strange conversations, ranging from what clothes licensed characters such as Shrek are wearing to the dietary habits of an OAP. Cereal...
Design Awards: Celebrating Effective Design
The third annual Marketing Design Awards have thrown up a plethora of high-quality, innovative nominees. Eye-catching, innovative and impactful are just some of the words the judging panel of the 2004 Marketing Design Awards used to describe the...
Destination Marketing: Changing Places
The sheer choice of holiday destination available to British tourists means that countries are having to reassess their marketing efforts. This week more than 5000 travel and tourism organisations will exhibit at the 25th - and biggest ever - World...
Editorial: Don't Run Down the Messenger
What do you do when you have a flawed product range and sales within your biggest market are being hit hard by the weak dollar? For Jaguar, the answer appears to have been relatively simple: you review your global advertising arrangements. The Ford-owned...
Helpline
Samuel Solley takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. AIR PLAY Q: One of my clients has asked me to organise a promotion involving a giant balloon-drop in city centres across...
Incentive Vouchers: The March Online
Vouchers' traditional strengths have been their flexibility and cost-effectiveness. Digital redemption has only added to their attractiveness, writes Drew Barrand. As the archetypal gift, it is no surprise that the UK voucher market currently stands...
Marketing Mix: We'll Call You - New Covent Garden Soup Company
We asked the soup-maker why our apparently premium pumpkin soup tasted more like watery coriander and onion. NCGSC Good morning, New Covent Garden Soup Company. Mktg I had a bad soup experience the other day and was so disappointed I wanted to...
Mark Ritson on Branding: Brands Live and Die by Web's Sounding Board
In the 90s we all got a bit carried away with the internet. Marketers wondered when internet marketing expenditure would exceed traditional forms of communication. One bestselling article in the Harvard Business Review concluded that the internet would...
Media Analysis: ITV Returns to Digital Fray
ITV3 is the network's first digital launch in three years. Colin Grimshaw asks whether its caution will pay off. Three years after the pounds 1.5bn ITV Digital fiasco, ITV took a second tentative step into the digital era last week with the debut...
News Analysis: Mobile Brands Play Tactical Game
As T-Mobile and Orange follow Vodafone and O2 onto the football pitch, success is far from assured. 'Too much football kills the football' is how Maurice Levy, chief executive of Publicis, described the state of the beautiful game last week at the...
News Analysis: Shops Gear Up for Christmas Rush
The retail year hinges on December, but determined bargain hunters could derail stores' plans, writes Rachel Barnes. With shoppers expected to spend pounds 29bn this December - pounds 1bn more than in December 2003 - retailers are already battling...
Opinion: Marketing Society - Bridge the Consumer Gulf
Amid the sophistication of modern marketing techniques, it may seem surprising that the prognosis for the industry is one of great challenge and upheaval. Beneath this upheaval lies the same issue that has always been at the heart of marketing: how...
Profile: King of Swing - Neil Armstrong-Nash, Managing Director, Liberation and Liberty
Neil Armstrong-Nash does not sell sex. Instead, the founder of 'swingers' club and hotel chain Liberation sees his role as playing host to parties of adults who enjoy meeting 'like-minded people', with the option for recreational sex on the side. ...
Raymond Snoddy on Media: C4 Has Strongest Case for the Public's Pounds 300m
Channel 4 chief executive Andy Duncan is about to play the first card in a dramatic poker game - one with a pot of about pounds 300m a year. The former marketing man will start revealing his cards in the next couple of weeks as he responds to the...
Sector Insight: Credit and Debit Cards - Cashing In
Though the headlines scream about consumer debt, the credit card market remains lucrative. THE BACKGROUND More than half of all British adults now have a credit card in their wallet, and many have built up quite a portfolio. Once the domain of...
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