Marketing

Articles from December 20

Adwatch: Twinings - 'Zing in the Dingaling'
In theory I shouldn't like this Twinings ad. You know, the one with Stephen Fry opening a tea shop in the US and helping all those around him enjoy the unique product benefits of great British tea. With its formulaic, celebrity-fronted, say-the-brief...
Agency of the Year: Agency 2006
So here they are - the 12 agencies selected by Marketing as the best-performing of 2006. We name only one Digital Agency of the Year, but digital capability has been a defining characteristic of most of our sector-winning agencies. Take the agency...
Agency of the Year: Contact Centre Agency of the Year - LBM
Its 'can-do' attitude and data expertise have helped boost LBM's turnover by 20% to pounds 47m. The outsourced contact centre industry has changed dramatically over the past few years, with many familiar names disappearing and a few determined agencies...
Agency of the Year: Creative Agency of the Year - RKCR/Y&R
Effectiveness, an excellent new business record and a seamless management transition have helped RKCR/Y&R outpace its rivals. In choosing Marketing's Creative Agency of the Year, new business records naturally play an important role in the decision;...
Agency of the Year: Customer Publishing Agency of the Year - Redwood
Redwood has built on an impressive lead in the sector, winning a host of new business and awards in the process. It has been a hard year to do badly in customer publishing. Of the best-performing agencies, four have won at least 11 pieces of new...
Agency of the Year: Design Agency of the Year - Wolff Olins
Wolff Olins has had a storming year, with high-profile new business and incremental wins boosting its reputation. When Sony Ericsson appointed Wolff Olins in April to develop a brand strategy, few people anticipated that the tremors would be felt...
Agency of the Year: Digital Agency of the Year - AKQA
A spectacular turnaround has seen AKQA rake in new business and turn its losses into profit. AKQA has set itself apart from the competition this year, adding major global brands including Coca-Cola, McDonald's and Smirnoff to a client roster worthy...
Agency of the Year: Direct Agency of the Year - Kitcatt Nohr
A succession of big wins and bold, effective work has put Kitcatt Nohr at the top of the pile this year. Marketing's choice for Direct Marketing Agency of the Year for 2006 has grown over the past 12 months from its roots as a creative hot-shop...
Agency of the Year: Field Marketing Agency of the Year - Cosine
A relative newcomer, Cosine's creativity and focus on data has propelled its success, writes Bill Britt. Next month Cosine will celebrate its second birthday, but the agency has already become a major player thanks to a string of impressive wins,...
Agency of the Year: Market Research Agency of the Year - Flamingo International
A focus on innovative techniques has propelled Flamingo to success this year, writes David Tiltman. A combination of a first-class new business record and clear evidence of effectiveness has deservedly made Flamingo International this year's Market...
Agency of the Year: Media Agency of the Year - OMD
Investment in emerging formats has helped OMD win pounds 78m of new business. OMD's role in the most exciting media campaigns of the year - from ad-funded programming for Vodafone's TBA gigs to Sony Bravia's blog - make the agency a worthy victor...
Agency of the Year: Public Relations Agency of the Year - Frank PR
Trend-tapping ideas and a determination to prove ROI have fuelled the agency's second year at the top. It can be all too easy for a PR agency to come unstuck the year after winning a giant haul of new business. So all credit to Frank for being able...
Agency of the Year: Sales Promotion Agency of the Year - Iris
An integrated approach has led to impressive business wins and significant expansion. In a sector struggling to grow, Iris' phenomenal expansion makes it a clear winner of the title Agency of the Year. The sales promotion category has been sluggish...
Agency of the Year: Sponsorship Agency of the Year - M&C Saatchi S&E
World Cup successes headlined a strong year for the agency, and it is now also making headway in entertainment. England may have flopped again at this year's World Cup, but in the tournament's hard-fought battle of the brands, M&C Saatchi Sport...
Andrew Walmsley on Digital: The Year of Consumer Empowerment
As we career headlong into 2007, pausing only to put on a little weight over Christmas, it is often difficult to find the time to step back from the day-to-day pressures of work to look beyond this week's sales figures and next week's reports to the...
Brand Health Check: The Queen's Xmas Message
It is as synonymous with Christmas as turkey with trimmings, but the annual broadcast is losing its appeal. Each year more than 7m people stop shovelling turkey into their mouths for long enough to listen to the Queen's Christmas broadcast. Queen...
Careers: What's It Really like Inside - Virgin Experience Days
What are the most popular experience days being given as gifts this Christmas? Anything from flying lessons to big-cat encounters to personal shopping at House of Fraser. Our new experiences for Christmas include Kids Spy Academy and 4x4 Extreme....
Editorial: Truths and Consequences
Just when you reach the point where you believe something to be unquestionably true, someone comes along and questions it. Take Father Christmas. For many years I have been entertaining commercially naive infants and oldies alike at yuletide with the...
Helpline
Jemima Bokaie takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. PROMOTIONAL SWITCH Q. We are a conference and events company and want to change suppliers for 2007. Can you recommend...
Marketing Mix: We'll Call You - Harrods
Mix rang the department store to make sure our goddaughter wouldn't be affronted by a bad Santa. Harrods Good afternoon, Harrods. Mktg I want to bring my goddaughter in to meet Santa, but I read that you sacked the last one for inappropriate...
Mark Ritson on Branding: One Minute Distinct, the Next Generic
I spent last weekend visiting friends in Holland and headed home on Sunday evening from Schiphol Airport. ING has heavily branded itself throughout and the connecting 'jetbridge' that links the departure terminal to the aircraft was one long ad for...
News Analysis: Short-Term Gain, Long-Term Pain
Stores seeking to drive footfall by emailing out discount vouchers could suffer over time, writes Gemma Charles. Discount vouchers from high-street retailers have been flying into consumers' email inboxes at an unprecedented rate in the run-up to...
Opinion: The Marketing Society Forum - What Is an Acceptable Level of Christmas Hospitality?
Many agencies have a reputation for going to town on seasonal events and gifts, but are they risking a backlash from clients? MICHAEL SUGDEN, MANAGING PARTNER, VCCP This is the time of year when most agencies embark on a charm offensive, wining...
Profile: Restoring a Classic - Beverley Aspinall, Managing Director, Fortnum & Mason
For most people, a refurbishment would be the ideal time to remedy nagging irritations, but Fortnum & Mason managing director Beverley Aspinall would not necessarily agree. When architects undertaking a pounds 25m revamp of the Piccadilly store...
Raymond Snoddy on Media: ITV, Prepare for Hurricane Michael
Michael Grade has had an early Christmas present from ITV. The 12.6m audience for The X Factor final suggests that, just occasionally, ITV can replicate one of its traditional old tricks - pull in a decent audience. With Simon Cowell signing up...
Review of the Year: 10 Biggest Marketing Moments 2006
From a pounds 30m repair bill for a leaking pipe to Michael Grade's defection, these are the year's most memorable events. 1. OFCOM'S BITTER Sharp intakes of breath could be heard across the industry at the end of last month. The reason? Ofcom...
Sector Insight: Seasonal Chocolate - Quantity Makes Way for Quality
Consumers on a health kick are buying less, but more premium, chocs to celebrate occasions. THE BACKGROUND As Christmas draws near, consumers are stocking up on traditional festive chocolate - Advent calendars, tree decorations and selection...
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