Marketing

Articles from April 23

Adwatch: 118 118 - 'Stuck'
Directory enquiries is not a category that sets the pulse racing. Unless you rewind a few years, and you happened to work for one of the companies that saw the potential for gold when BT's 192 monopoly came to an end. Then, nothing could come close...
Andrew Walmsley on Digital: Google Auctions Require Fresh Skill Set
There was a time when, if you wanted to buy space in a particular national newspaper, you did it after lunch. You needed to know the sales director, or he wouldn't take your calls, and your rates depended on the strength of the relationship - a factor...
Awards Preview: In Receipt of Recognition
The Marketing Society Awards unveils its shortlist of the industry's exceptional campaigns. Some of the biggest brands in the business have made the shortlist for The Marketing Society Awards for Excellence 2008. The cream of the crop will leave...
Brand Health Check: JD Wetherspoon
The pub chain's financial performance has suffered more than most in the wake of the smoking ban, writes Alison Donnelly. Rising costs and the impact of the smoking ban have conspired to give the chairman of JD Wetherspoon, Tim Martin, some sleepless...
Careers: What's It Really like Inside - Metro
- How do you come up with ideas? We make sure we have planning days where we can get together outside the office to think creatively. Marketing ideas are often driven by research; we get lots of inspirational material from our Urban Life survey....
Editorial: Expensive Tastes Fuel Free PR
No, you haven't read it wrong; Burger King is indeed attempting to put a burger on its menu with a price tag in the region of pounds 85. Although I am sure I don't need to point this out, when it launches, it may not be worth racing down to your...
Green Agency Index: How Green Is Your Agency?
As more clients begin to audit their suppliers' environmental credentials, we reveal the findings of a survey conducted by ERI and Marketing charting how the top agencies are performing. As green marketing has flourished, so a plethora of specialist...
Helpline
Becky Charles takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. SETTING THE STAGE Q: We are organising an awards ceremony and need someone to design and produce the stage set, including...
Influencer Marketing: Under the Influence
As B2B marketers look to buck the economic squeeze, the key is to find those who hold sway over the decision-makers. Decision-makers - the prime target for advertisers - are growing ever-more sceptical of marketing and, as the volume of marketing...
Marketing Mix: We'll Call You - DeLonghi
Mix can't quite see what part a cat-litter tray could play in making a delicious cup of coffee. Would Delonghi know? DeLonghi Good morning, customer service, how can I help? Mktg Hi, I'm just calling for some information. I've been reading on...
Mark Ritson on Branding: Top Brands Illustrate Marketing Power
It is time to stop speculating about brand equity and turn, instead, to the ice-cold empiricism of financial brand values. Monday saw the annual publication of the BrandZ Top 100 brands from Millward Brown Optimor and, as usual, there were a host of...
Media Analysis: Brand Content Faces Quality Test
Now media owners in their own right, brands must create captivating content to achieve standout. The impending launch of a Dove-branded internet TV channel in the UK (Marketing, 16 April) indicates that advertisers are seizing the opportunities...
News Analysis: Aldi Derails Europe's Organic Logo
Commission's plan for a pan-European organic labelling scheme has been hit by further delay. The introduction of the European Commission's (EC) controversial organic logo was last week thrown simultaneously into disarray and into the spotlight following...
News Analysis: Proving Their Worth
Marketers should take the opportunity to boost their credentials in company financial reports, writes Jeremy Lee. In its latest attempt to emphasise the value of marketing to Britain's biggest companies, the Institute of Practitioners in Advertising...
Opinion: The Marketing Society Forum - Will Google's Keyword Strategy Backfire?
With advertisers rushing to bid against each other on branded keywords for the first time, Google's policy change will have long-term implications. ROBIN AULD, SALES AND MARKETING DIRECTOR, DOMINO'S The sales conversion from bidding on competitor...
Profile: Clean-Up Crusader - Bill Bryson, President, Campaign to Protect Rural England, and Author
Bill Bryson is as much in love with our 'small island' today as when passing through as a backpacker 35 years ago. In fact, the best-selling author and anglophile would award National Park status to the entire country if he had his way. But when...
Raymond Snoddy on Media: It's Bad News from across the Pond
A leading US media agency executive made a dramatic forecast last week at the Venice Festival of Media. It was, that by the end of next year, the Sulzberger family, which owns The New York Times, will have tired of the battle and sold one of the world's...
Sector Insight: Edible Oils - Premium Appeal Returns a Profit
Speciality and healthier oils are buoying the market as consumers shun more traditional variants. THE BACKGROUND Edible oils are on the rise, with liquid variants being the beneficiaries of the rise of health-consious consumers who opt for them...
Technology Brands Return Value
Millward Brown Optimor's brand equity survey has brought good news for Apple and Vodafone. Apple's launch of the iPhone last year helped boost its brand equity by more than 120% to dollars 55bn (pounds 27bn) last year, taking it to seventh place...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.