Marketing

Articles from July 29

Adwatch 29.07.09: Virgin Media
The campaign lacks the fresh touch that is characteristic of so many Virgin brands. The action is changing for Virgin's mobile phone business. Ten years ago, the brand launched as a value operator. It morphed into a successful youth brand with a...
Ahead of the Games
As the Olympic site is taking shape, so too are London 2012's sponsorship deals, writes Ed Kemp. With three years to go, preparations for the Olympics are on time and on budget, according to the latest London 2012 Games Quarterly Economic Report....
Andrew Walmsley on Digital: A Point of Social Etiquette
Social networking is not the same as social networks - a difference that brands ignore at their peril. Can big brands crash the social networking party? It's a question that is taxing digital specialists and brand managers alike. With more than...
Borders
The bookshop chain is struggling with falling sales in the face of digital competition. The heavy press coverage of the woes afflicting bookseller Borders will not be making easy reading for its directors. The company is operating in an unstable...
Brand Manager of the Week: Ben Pratchett, Brand Manager, CORGI
- Describe yourself in three words. Effulgent, pernickety, Machiavellian. - How would you define marketing? Akin to the Jedi mind trick. - What would you be if you weren't a brand manager? Less annoying. - What advice would you give...
Editor's Comment: P&G Puts Premium on Value
Procter & Gamble's launch of a cheaper product under its existing Pampers brand marks the beginning of a new phase in the company's history in the UK. It is, however, the result of a strategy put in place five years ago. It is also likely to be...
Helpline
We take the hassle out of finding the right product or service - you ask the question, we'll provide the answer. TAKE YOU TO THEM Q: We want to give some of our clients a gift that can also showcase our work. Could you recommend someone who can...
Loyalty at a Premium
The advent of price-comparison websites is levelling the playing field as motor insurance providers compete for market share. The way we buy motor insurance has changed significantly over the past few years. Thanks to the advent of price-comparison...
Marketing Mole: We'll Call You - Tesco Finance
Our savings have been under the mattress since the recession started, but perhaps now is the time to bank on the UK's biggest supermarket to take care of them. Tesco Hi there, you're through to Tesco Loans. How can I help? Mktg Sorry, I think...
Marketing Mole: Who Does Google Think You Are? - Nick Fell, Group Marketing Director, SABMiller
- The first result links to a blog by another Nick Fell, of Ogilvy. - The second listing pushes to SABMiller's Nick Fell's management profile. - The third and fourth results are for LinkedIn profiles, the first for Ogilvy's Fell. - The fifth...
Mark Kleinman on Marketing and the City: Flying Close to the Sun
Ryanair might get away with ignoring customer service now, but what about post-recession? To call Michael O'Leary, the chief executive of Ryanair, a successful, if maverick, businessman, would be as big an understatement as suggesting that the England...
Mark Ritson on Branding: Industry in Ferment
Ten years of astounding export sales growth has set Australian winemakers up for an almighty fall. In 1996 the Australian government's wine authority set an ambitious 30-year sales target. Imagine its delight when that goal was reached a full two...
Opinion: The Marketing Society Forum - Is the Era of the Discount Label Now over in Food Retail?
According to Tesco, fewer of its customers are dropping premium, ethical and organic lines in favour of cheaper alternatives, suggesting savvy consumers may be turning their backs on discount goods. NO - SIDONIE KINGSMILL, FOOD MARKETING DIRECTOR,...
P&G Tackles Discounter Threat with Simply Dry
Pampers is taking a bold but calculated risk with value nappies. Procter & Gamble has launched into the value sector with a lower-priced product under its Pampers babycare brand. The Simply Dry range highlights a notable change in strategy for...
Premier League Readies 'Theme Park' World Tour
The Premier League is to launch a global exhibition called Premier League Park, a touring theme park featuring exhibition games between England's top club sides. The park would be aimed at promoting the Premier League internationally. Barclays...
Profile: Banking on Rebuilding Trust
Helen Page, managing director for marketing and innovation, UK retail, at RBS is upbeat about her unenviable task. Interview by Alex Brownsell. Helen Page, the managing director for marketing and innovation, UK retail, at RBS, has the dubious distinction...
PR: Special Report - A Measure of PR Success
No matter how successful a PR campaign appears, marketers still struggle to measure the results effectively. Claire Murphy asks the experts whether an answer will ever be found to the industry's perennial Achilles heel. Discussing the evaluation...
PR: Special Report - PR Agencies Suffer Digital Jet Lag
Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. Becky Wilkerson reports on whether PR agencies are as well-equipped to push brands online. Tempted to apply for the 'Best Job in the World'? Unfortunately,...
Retrospective: Tim Ambler - a Career of Marketing Excellence
David Benady looks back on the marketing academic's career and gets his views on the future of the discipline, while Mark Ritson offers an appreciation of the influential writer, researcher and teacher. The retirement of marketing academic Tim Ambler...
Standing Alone, Together
UKTV is struggling to balance its rebrands with the need for a coherent identity. With 90% of the UK population now plugged into digital TV, the electronic programme guide (EPG) has become the Ordnance Survey map of the broadcasting landscape, helping...
Starbucks' Fresh Brew
Will the coffee chain's trial of unbranded shops bolster the core brand or backfire, asks Amy Golding. At the end of this week, global coffee chain Starbucks will begin trials of an unbranded store in its US home-town of Seattle. One of three...
The Thinkboxes Winner for June 2009: Pure TV Brilliance from Heinz
The June Thinkboxes winner is a simple, yet effective, idea, which reminds consumers of the vital part that Heinz Tomato Ketchup plays at meal times. The ad, entitled 'Bottle' and created by ad agency Abbott Mead Vickers BBDO, is notable because...
The Week in Marketing
- GM assigns UK ads. General Motors has consolidated its pounds 30m UK retail advertising business into McCann Birmingham. The account, covering the Vauxhall, Chevrolet and Saab brands, was previously handled by DLKW and BMB McCann Birmingham will...
What It's Really like Inside: The Lady
- How do you come up with new marketing ideas? An impromptu, informal meeting is called and the marketing team brainstorms. - What are the perks? Our brand is one of the oldest in its sector and we take pride in our publication. There is never...
Yahoo! Eyes TV Return with Heavyweight Push
Yahoo! has pledged to end its hiatus from TV advertising as part of a multimillion-pound marketing strategy over the next year. The internet company intends to launch discussions with agencies this summer. It currently works with Ogilvy and Poke...
Author Advanced search

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.