Marketing

Articles from February 3

Asda in [Pounds]14m Pricing Deal with P&G
Asda breaks a joint advertising campaign with Procter & Gamble this week, which promotes price cuts on major household brands and is likely to send tremors across the UK retail market. Asda is using its new parent company Wal-Mart's global buying...
Boots Rejigs Key Staff to Focus on Global Growth
Boots the Chemist has promoted Martin Bryant, its director of marketing businesses, to managing director of Boots Retail International. It has appointed its first ever female marketing chief, Zoe Morgan, to replace him. A major group management...
C4 Spins off into Music with Own Record Label
Channel 4 is to launch its own record label, Channel 4 Music, as part of chief executive Michael Jackson's strategy to extend the brand into new areas to appeal to a multimedia audience. Up to ten releases are planned for this year on the new label,...
Charmin Characters Take on the Andrex Puppy
P&G is bringing America's best-selling toilet paper to the UK with a [pounds]25m marketing spend. But the leading British brand is ready to do battle. The UK paper products market is preparing for battle. Procter & Gamble, after entering...
Coke in One 2 One Link to Target Teens Market
Coca-Cola and One 2 One are launching a joint assault on UK consumers in the first tie-up between a soft drink and a mobile telecoms brand. The promotion, entitled 'Collect and Connect', offers Coke drinkers the chance to receive a pre-pay mobile...
Digital Extends Ownership Debate
The unveiling of two new digital radio stations, Life and One word, last month marked the acceleration of the commercial radio industry's push into the new digital age. However, industry figures are worried that current media ownership rules will...
Dixons Shifts Top Store Marketers
The Dixons Stores Group has reshuffled marketing operations across two of its key store chains by appointing Euan Sutherland as marketing director of Currys. He replaces Peter Keenan, who moves across to become marketing director at PC World. Sutherland,...
Don't Forgo the Opportunity of Patent Millions
IBM licensed unused patents and saw annual royalties jump to more than [pounds]600 How many patents does your company hold? Don't know? You're probably not alone. Patents, after all, are seen as something those dry and dusty legal-types handle....
Feeding Minds
Patrick Sherriff, marketing director, The Times and The Sunday Times If Patrick Sherriff didn't exist, Jilly Cooper would have invented him: a tall, dark, good-looking public school type whose achievements include running the London Marathon and...
Fiat Finds Success with 'Sexist' New Spirito Di Punto Ads
Fiat has walked a fine line between sexism and humour to deliver a winning ad for its Punto. Fiat Punto has sped straight into Adwatch at number six, with 66% recall. Created by D'Arcy, the [pounds]5m campaign consists of two 30-second ads entitled,...
Forecasting Advertising's Worth Can Never Be a Pinpoint Pursuit
Advertising is obsessed with precision, which is wrong The West now expects to wage war without anyone getting killed, such is its faith in the precision of modern weapons. It is wrong of course, as accidentally flattened embassies have shown. Advertising...
Iceland Comes in from the Cold
After 26 years of almost unbroken growth, the high Street retailer Iceland hit big trouble in the mid-90s. Profits and share price slumped, and financial commentators suggested that, as a medium-sized store chain with no distinguishing features, it...
Is the Private Medical Market in Ill-Health?
Slow growth in private healthcare has led the main players to market aggressively to a younger mass market. Patients dying in corridors, cancelled operations, overworked doctors-the NHS is in crisis, and the recent flu outbreak has only served to...
Job Interview
Name John Horner Job title Managing director Company Models 1 Why did you leave the J Walter Thompson brand consultancy Blue Logic to join Models 1? It represented a significant opportunity as an already successful business that could be...
Making the Most of Brand Alliances
Rachel Miller reveals how to turn a third-party promotion into a long-term relationship Commercial partnerships are the lifeblood of promotional activity. Third-party promotions can make budgets stretch further, bring new resources and skills to...
Microsoft Hires Community PR Chief
Microsoft has appointed Frances Fawcett as its first community affairs manager to strengthen its relationships with charities and local communities, and cultivate a more caring image. The software giant's public image has taken a battering over...
Motor Trade Must Now Face Up to the Realities of Pricing
It was a case of 'the answer's no because we don't like the question' from the UK's leading car makers this week. The Society of Motor Manufacturers and Traders (SMMT), whose members include Vauxhall and Ford, was digging its heels in just a little...
Putting Staff First in Brand Evolution
Living the brand' is a growing part of staff training at many firms. When British Airways decided in the mid-80s to put its thousands of staff through a special training course, Putting People First, it was a minor sensation. Embracing a philosophy...
Quality-Assured Research Is Well Worth the Price
Clients would be horrified if their customers were making buying decisions solely on price Market research has become integrated into all our marketing processes: more and more companies are demanding customer feedback before a product, service,...
Radio Watch
As this month's Radiowatch covers mid-December to mid-January, it is notsurprising to see a plethora of traditional Christmas and New Year advertisers figuring in the league which is, once again, topped by Car-phone Warehouse. While TV companies...
Reckitt Benckiser
Reckitt Benckiser is the newly merged UK-based group which makes household, toiletry and pharmaceutical products. Reckitt & Colman's [pounds]4.8bn merger with Dutch household products firm Benckiser was completed last November. The new firm is...
Send Dyke Some PR Help. and a Fashion Guru Wouldn't Go Amiss
It was a beautiful suit, perfect for a football manager. But for the BBC director general? There is now no doubt Greg Dyke needs help. Anyone who watched Sunday's Frost programme would have been convinced immediately of that fact. On the future...
Still Time to Tight Electoral Data Bill
With the Bill on commercial use of electoral data now at the Lords, the DMA's Colin Fricker charts its progress and the threat it represents MPs spent almost five hours debating Clause 9 of the Representation of the People Bill, which would restrict...
Unilever Invests in Web Presence for Teen Girls
Unilever has taken an equity stake in Wowgo, an online lifestyle brand for teenage girls due to launch in the autumn. Unilever is expected to use the site to go head-to-head with rival Procter & Gamble, which recently confirmed plans to launch...
Why the Future Will Be Wireless
Telecoms operators, internet providers and online brands are all gearing up to be the winners with WAP technology, writes Matthew Reed. Welcome to the world of m-commerce Techies love an acronym and three letters that are causing considerable excitement...
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