Marketing

Articles from August 8

Adwatch: NiQuitin CQ - 'Nicotine Receptors'
When my mother-in-law was pregnant back in the early-60s she had cravings for sweet things and started to put on a few pounds. On going to the doctor for some advice on how to stop her constant desire to eat mint humbugs, the doctor suggested that...
Andrew Walmsley on Digital: Social Nuances Hold Sway in Search
In the 1800s, the Hooligan family established a reputation for themselves in Ireland that caused their name to fall in to the language In later years, perhaps understandably, the family changed its name, adopting Houlihan to distance itself from its...
Brand Health Check: The Salvation Army
The staunchly traditional charity is struggling to attract donations ahead of more fashionable causes. Ed Kemp reports. While many charities have changed with the times, The Salvation Army's evolution since its foundation by William Booth in 1878...
Careers: What's It Really like Inside - Virgin Media
- Virgin Media is sponsoring Big Brother. Does the marketing team get to go to eviction nights? You can usually spot some of the team hobnobbing with Davina McCall beside the red carpet, under the guise of chaperoning our competition winners. A...
Editorial: Lies, Damn Lies, Disclaimers
L'Oreal makes TV ad for Telescopic Mascara, which stars Penelope Cruz. Viewer complains Cruz is wearing false eyelashes and that the ad is misleading. L'Oreal admits to false eyelashes, but claims product works anyway. Advertising Standards Authority...
Field Marketing: Feeling the Squeeze
Experiential specialists face growing pressure as marketing agencies from outside the sector move in on their patch. It seems it is no longer enough for a consumer simply to buy a brand; they have to be immersed in an 'experience'. As a result,...
Field Marketing: Field Marketing Leagues
Field marketing has continued to polarise between traditional field marketers and their younger experiential counterparts. Last year, many traditional agencies - responsible for work such as store visits, stock audits and compliance with manufacturer...
Field Marketing: Flexibility to the Fore
Field marketing agencies are having to adapt and streamline their operations in response to client demands for greater agency versatility in the face of ever-shorter lead times. When it comes to field marketing agency relationships, marketers have...
Helpline
Becky Charles takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. EXPERT EXPERIENCE Q: We want to roll out an experiential campaign for our core product range, but need some creative...
Marketing Mix: We'll Call You - Visit Cornwall
Mix is off to the Cornish coast, but is slightly perturbed at reports that man-eating sharks have been seen in the area. Visit Cornwall Good afternoon, Visit Cornwall. Mktg Good afternoon, I am supposed to be going on holiday to St Ives on Friday...
Mark Ritson on Branding: Fewer Brands Means Better Results
There were no surprises last week when Unilever announced that it would cut 20,000 jobs, close 60 factories and divest a number of its brands over the next four years. While chief executive Patrick Cescau did not directly point the finger at the growing...
Media Analysis: Wider Ad Ban Risks Ripple Effect
A 9pm watershed for ads promoting alcohol or gaming could drive brands away from TV altogether. The groundswell of support for a 9pm watershed for the advertising of foods high in fat, salt or sugar (HFSS) has set a new precedent for the TV advertising...
News Analysis: Budget Carriers in Identity Crisis
The glory days of no-frills airlines look numbered as pricing and legal pressures mount. Jemima Bokaie reports. A few years ago it was possible to book an easyJet flight to Nice for less than a tenner; consumers could even jump on a Ryanair flight...
News Analysis: To Embellish or Conceal?
L'Oreal's reprimand for its 'fake lashes' ad will force the cosmetics industry to think again, argues Jane Bainbridge. When the Advertising Standards Authority (ASA) upheld a complaint against L'Oreal's telescopic mascara TV ad, featuring actress...
Opinion: The Marketing Society Forum - Does a Big Budget Always Win Out?
Last week, Marketing revealed that Sky and Virgin Media have spent pounds 92m on advertising in five months as they fight for subscribers But spending big may not guarantee success. PAUL GORDON, MANAGING PARTNER CCHM:PING Big brands do big campaigns....
Profile: League Champion - Stewart Thomson, Commercial Director, the Football League
As millions of football fans catch their first glimpse of the results of their clubs' summer transfer dealings this weekend, The Football League commercial director Stewart Thomson is hoping to unveil a signing of his own under a revised sponsorship...
Raymond Snoddy on Media: Spread of Foot-in-Mouth Is on Wane
At long last the contagion of dodgy TV programmes, phoney phone lines and hyped-up press releases seems to have blown itself out, or at least has been contained. So far the cull has been remarkably modest Paul Corley of GMTV has been the only executive...
Rebranding: Ditch the Name, Not the Customers
Marathon, Opal Fruits, Midland Bank, Jif - there is no shortage of seemingly successful brands cut off in their prime, and there could be plenty more to come. Last month, the chief executive of insurance company Aviva admitted he was considering...
Sector Insight: Shampoos and Conditioners - Niche Appeal Brings Opportunity
Shampoo and conditioner brands are buoying the market's value with specialist formulations. THE BACKGROUND The days of shampoos formulated for three hair-types only - normal, greasy or dry - or exclusively to tackle dandruff are long gone. Consumers...
Storm over Ads on Social Sites
Advertisers' confidence in online social networks has been rocked by concerns over unmonitored content. Last week, Vodafone suspended advertising on Facebook after its ads appeared on the profile page of the right-wing British National Party. This...
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