Marketing

Articles from March 28

Adwatch: Boots
Marketing's unique weekly analysis of advertisement recall in association with tns. The brand's latest ad is likeable but also a tad formulaic and predictable. It's five years since Boots gave us a masterclass in retail marketing with its 'Here...
And Finally: We'll Call You - Apple
Mole is torn between wanting to get his velvety paws on the latest iPad, and not supporting a brand beset by accusations about grim factory conditions. Apple Thank you for calling Apple, this is (gives name). How can I help you today? Mktg I'm...
Beauty Retail
While the sector benefits from having many necessary staples, consumers have reined in spending as shrinking shopping budgets have left little room for beauty treats, writes Jane Bainbridge. MAIN PLAYERS ELIZABETH FAGAN - Marketing director,...
Brand Barometer
It's widely believed that engagement is the best measure of social-media success. However, at ISBA's annual conference last week, Philip Gladman, the senior Diageo marketer, argued that unless a brand has a 1m-strong social community, it should give...
Brand Manager of the Week: Lee Willett, Brand Manager, Wall's
- Describe yourself in three words. Passionate, funny and driven. - What would you be if you weren't a brand manager? Probably in sales, negotiating prices through gritted teeth. - What advice would you give someone starting their marketing...
Direct/sales Promotion Leagues: DM Joins Land Grab for the Business of Social
As social networks provide a rich new source of contextual customer data, direct agencies are having to adapt further to make effective use of the increasing quantity of information, writes Kim Benjamin. Consumer control of their relationships with...
Guru
The heyday of the meaningless survey is over, writes Will Harris, so it's time for marketers to convince their chief executives that there are more meaningful ways for brands to gain publicity. Q: Havas' Meaningful Brands Index was released this...
Hovis
The bread brand has struggled to generate growth amid a fierce price war, writes John Reynolds. Hovis has endured a difficult time of late amid a fierce price war across the bread category, which has led some to speculate that its owner, Premier...
ISBA Dominated by Digital
The advertiser body's annual conference reflected the increasing importance of online, with the debate on social-media ROI topping the agenda, writes Gemma Charles. This year's ISBA conference shone a light on an industry getting down to the nitty-gritty...
Jobs at Risk as P&G Hires Olympics Hub
Company will use Vinopolis wine attraction to host Games marketing activity. Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship marketing activity, as the wine-tasting attraction's 30 tour guides...
Microsoft Rolls out IE9 'Beautiful Web' Activity
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer browser, amid growing competition from Google's Chrome and Mozilla's Firefox. It is launching two separate campaigns to promote the latest version of...
Mitchell on Marketing: Face It, Your Cons Umers Hate You
Research suggests that the image of marketing is in dire need of a makeover as consumers have fallen out of love with advertising en masse Alan Mitchell asks how the sector can demonstrate its value to society. Take a look at this recent quote....
Opinion
Tesco may find some inspiration to cope with troubled times from an unlikely source - Starbucks. Underperforming stores, a value deal that didn't work, a tumbling share price and a new chief with a big task on his hands: it could be Tesco, 2012,...
Profile Builder: Who Google Thinks You Are ... David Wheldon, Head of Brand, Reputation and Citizenship, Barclays Group
- The first link is to a piece about Wheldon's recent appointment to Barclays. Results two and three refer to the same story in Marketing and Marketing Week. - The fourth pushes to Wheldon's LinkedIn profile. Verdict - This profile is relevant...
Sailor Jerry
The rum-to-skateboards brand has brought the designs of a legendary tattoo artist to a global audience. Behind the dancing hula girl on a bottle of Sailor Jerry spiced rum lie the colourful lives of a famed tattoo artist and an adland maverick....
Shift
Information obesity is a huge challenge for consumers and marketers alike. Nicola Clark asks whether brands are over-dependent on email. Sir Martin Sorrell, the chief executive of WPP, oversees operations in more than 100 countries and a workforce...
Tech
The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective social object. We are becoming more and more obsessed...
The Marketing Interview: Pierre Perron
Sony Mobile's president, North Western Europe, is putting speed and focus at the heart of the brand's return to the market, writes Matt Chapman. On the wrist of the impeccably dressed Pierre Perron, president of the North Western Europe region at...
The Marketing Society Forum: Is It Risky for Brands to Get Involved in Politics?
Ben & Jerry's has renamed one of its ice cream lines in support of marriage equality legislation. NO - TIM DUFFY CHAIRMAN, M&C (UK) SAATCHI GROUP Ben & Jerry's has always had a social conscience; it has long campaigned on same-sex...
This Week
Marketing's comprehensive digest of the most significant industry news from the past seven days. - Budget boost for creative industries Marketers will have taken a keen interest in measures announced in last week's Budget to support the creative...