Marketing

Articles from June 8

Adwatch: Jersey Royal Potatoes - 'Choice'
I have a problem. At short notice I have been asked to review one of the 20 best-recalled ads.The problem is that I don't recall any of them. Have I been spending too much time writing them rather than watching them? Or have I been whizzing past them...
Brand Builders: OnSpeed
NASA technology means this start-up can offer broadband speeds without the pricey contracts. Ben Carter reports. Walking into OnSpeed's offices on London's Battersea Bridge is a little like going back in time five years to the middle of the dotcom...
Brand Health Check: Blockbuster
Blockbuster still dominates its market, but with online rivals matching it for convenience and consumers shifting from renting to buying, it must adapt quickly, writes James Quilter. Few brands dominate their market like Blockbuster does. The company...
Careers: What's It Really like Inside - BMW
I would imagine a pretty desirable car comes as part of the package. Is that the case? Yes, that is definitely a great perk of the job. Every BMW employee is entitled to a company car and, naturally, the higher up the company you go, the more prestigious...
Conferences and Exhibitions: Physical Attraction
The tangibility of a stand at a live event is growing in appeal, as it lets companies immerse potential customers in their brand experience, writes Adam Woods. Multinationals are pouring more energy, creativity and investment into conferences and...
Customer Service: Disaffected Nation
More consumers are complaining about poor service than ever, and the way companies deal with them can make or break their reputation, writes Holly Acland. Brits are known more for our grumbling about poor service than for making formal complaints,...
Editorial: Sorry Seems to Be the Cheapest Word
Anyone who has caught the latest series of Big Brother would not be surprised by the statistic that more than 70% of the British public argue for the sake of it these days - the 12 remaining contestants have barely a civil word to say to each other,...
Helen Dickinson on Retail: Picture Is Bleak for High-Street Camera Stores
Photography is a good example of a product category that has changed dramatically through technological advances and become cut-throat as retailers have sought to enter what is now a high-growth area. For the incumbent operators it has been a difficult...
Helpline
Ed Kemp takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer. PAY TO PLAY Q: We have recently taken on 40 new staff members as part of an expansion programme. With a busy and stressful...
Marketing Mix: We'll Call You - BBC TV Licensing
Will the broadcaster compensate us for struggling through breakfast without Dermot and Natasha? BBC BBC TV Licensing? Mtkg Hello. I live with three other students and we all pay the licence fee. I was wondering, with the BBC strikes, can we get...
Mark Ritson on Branding: Lenovo Is All over the Place (Not in a Good Way)
Too often in branding we see the same classic mistakes played out in new categories by new managers with big bold visions for their brand. Take Lenovo. You are about to hear a lot more about the Chinese PC manufacturer. It recently paid dollars...
Media Analysis: It's That Bloody Frog Again
The sheer scale of the Crazy Frog campaign poses a threat to its brand - and other advertisers. If it seems that the ad for the Crazy Frog ringtone is blaring out every time you turn on the TV, you are not far from the truth. Not only has the frog...
News Analysis: Political Minefield
Live 8's agenda may ultimately prove too unpalatable for potential corporate sponsors, writes James Curtis. Live 8 looks set to be the event of the summer, headlined by rock 'n' roll royalty, watched by millions worldwide and, if the legacy of Live...
Opinion: Marketing Society - Making a Reputation
It is usual in most companies for the corporate affairs function and brand communications to be kept well apart. Marketers and corporate affairs specialists aren't always natural bedfellows - and in any case, you might think, what has the latest TV...
Product of the Year: The Rewards of Innovation
Following a successful UK debut, the 2006 awards for new FMCG products are open for entries. Award recipients often claim that the most important awards are those voted for by the public. This is certainly the case for winners of Product of the...
Profile: Responsible Drinker - Simon Loftus Chairman, Adnams
If you had to conjure up an image of an archetypal chairman, it would not be Simon Loftus. Sporting a crumpled linen jacket, blue cashmere scarf (even in summer) and an earring, Adnams' boss is a far cry from the boardroom norm. He is also a long way...
Radiowatch: Heinz Salad Cream - 'Think outside the Bottle'
'Think outside the bottle.' Oh, what a joy to hear a radio creative that does just that, and in three sets of copy. No flash bang wallops, highly paid voiceover artists or sonic triggers: just a clever use of copy to get people to think outside the...
Raymond Snoddy on Media: Flextech Is an Unlikely Quarry in the Cable Chase
Flextech, the Telewest-owned multichannel content company, has always been a bit of a Cinderella in the TV world. It was, after all, the creation of an eccentric accountant, the late Roger Luard, who sold his oil services company, gave some of the...
Sector Insight: Mobile Operators - Third Dimension
Heavy investment in 3G services has left mobile operators seeking rewards for their outlay, reports Jane Bainbridge. THE BACKGROUND Now that mobile phones are ubiquitous, with penetration levels reaching 80% in the UK, network operators are focused...
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