Marketing

Articles from May 14

Adwatch: O2 - 'We're Better, Connected'
Throughout its short, but successful, life, O2 has given the impression of a brand with more to show for itself than say. Easy on the eye but facile; stimulating to the senses but numbing to the emotions. In eye-candy brand for the eye-candy age, a...
Andrew Walmsley on Digital: The Darwinian Approach to the Web
With the invention of every medium comes the expectation that it will replace that which went before. So TV was expected to kill cinema, radio to kill newspapers, newspapers to kill town criers (probably). This postulation has never been more true...
Brands: Brands We Love, Brands We Hate
Love them or loathe them, brands that elicit strong emotions stand out. As our fourth annual survey into brand popularity shows, even the UK's favourite brands attract their share of disdain. TOP 50 - LOVED (%) Rank 07 Brand % ...
Careers: What's It Really like Inside - PizzaExpress
- How do you come up with new marketing ideas? We've got a really creative bunch of people. We also work with some of the best brains in the industry, externally, to come up with our strategy. - What is the main marketing challenge you face?...
DSGi Takes Hit as CPW Expands
DSG International (DSGi), owner of Currys.digital, PC World and Dixons.co.uk, is to close 200 stores in the first phase of a strategy to revive the ailing company. The retail group, which has issued two profit warnings this year, has been hit by...
Editorial: A Brand for All Seasons?
If you have a successful brand that is reliant on a particular season, it can be difficult to appeal to consumers all year round Marketers of drinks products, more than any other category, try to maximise the seasonal shelf-life of their brands, with...
E&J Gallo to Run Summer Rose Activity
E&J Gallo Winery is launching a multimillion-pound summer marketing drive to capitalise on consumer interest in rose. The activity comes as US-produced wine sales hit record levels, boosted by the popularity of branded rose from producers such...
Events Management: Own the Stage
The importance of incorporating events as part of a brand's wider marketing strategy has grown, but the creation of an effective property that brings significant benefits does not necessarily require a hefty investment. Above-the-line agencies have,...
Helpline
Becky Charles takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. Ad venture Q: We are an adventure travel company and would like to advertise at airports around the UK and internationally....
Marketing Mix: We'll Call You - Freesat
Mix is keen to get the latest home-entertainment technology, but what can Freesat offer that Freeview can't? Freesat Good morning, you're through to Chloe at Freesat, how may I help? Mktg: Hi, I'm looking to get Freesat, but I'm confused about...
Mark Ritson on Branding: Want Brand Authenticity? Be Authentic
We don't know the name of the first brand. What we do know is that up a grassy mountainside a few millennia ago, a big Norse farmer was getting a bit annoyed about having his cows stolen. In a fit of Viking desperation, he started to burn his initials...
Media Analysis: Is Freesat Better by Definition?
The BBC and ITV's joint satellite broadcasting venture aims to attract viewers with HD content. The UK's digital TV landscape changed once again last week as ITV and the BBC finally unveiled their Freesat service with minimum fanfare. The joint...
News Analysis: Gulf Carriers Pile on the Pressure
The prodigious growth of airlines in the region has left their European competitors playing catch-up. Middle East airlines Emirates, Etihad and Qatar Airways are among the fastest- growing in the world, fuelled by huge infrastructure development...
News Analysis: KFC Takes a Seat at the Breakfast Table
KFC's entry into the early-morning market could pose a real threat to rivals but first it must change consumer perceptions. A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In...
Opinion: The Marketing Society Forum - Is Boris Johnson Right to Cut Ad Budgets for TfL and the Met?
The new London mayor has confirmed plans to slash adspend for the Metropolitan Police and Transport for London as well as axing marketing jobs at City Hall. NO - RORY SUTHERLAND, VICE-CHAIRMAN, OGILVY GROUP UK As Dave Trott told me last week,...
Profile: Naturally Persuasive - Anna Rosier Managing Director, Organix
We've all been there - sitting at the back of an interminable sales conference, listening to some dullard waffling on about corporate synergies or blue-sky thinking. Anna Rosier is no exception, having endured similar situations while store operations...
PS3 Strategy Shift Boosts Sales
Sony increases sales to hardcore video gamers after repositioning its pan-European marketing strategy. Sony's PlayStation 3 games console has outsold Microsoft's Xbox 360 in Europe as a result of the Japanese company repositioning its marketing...
Raymond Snoddy on Media: Leahy Jokes despite Steely Warning
When I received my invitation to The Newspaper Society's annual lunch and saw that the speaker was Sir Terry Leahy, chief executive of Tesco and one of the UK's great retailers, I knew that I had to attend. The event attracts the great and good...
Sector Insight: Yoghurts - Healthy Message Buoys Sales
Despite steady market growth, consumer buying habits are undergoing surprising levels of flux. The Background The yoghurt sector continues to grow slowly but steadily, with its array of pack formats and healthy credentials bolstering sales. In this...
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