Marketing

Articles from June 22

Adwatch 22.06.11: EuroMillions
More memorable than other National Lottery ads, thanks to a touch of Eurotrash. 'A doctor once said to me you're nothing without your wealth.' Not my words, the words of Hector, the oligarch-style character fronting the latest campaign for National...
Andrew Walmsley on Digital: The Shape of TV to Come
Virgin Media's TiVo box gives an insight into the technology that will influence our viewing habits. The way we find our way through TV content has changed roughly every 10 years, but the electronic programme guide (EPG) has been around for 15 The...
Banking on Better
Financial-services brands are trying to appeal to consumers' practical concerns. Nearly four years have passed since TV news reports showed queues of customers snaking from branches of beleaguered Northern Rock, desperate to reclaim their savings...
Brands in the News Gallo and Jacques
- What happened? Last week a marketing battle of the babes unfolded in the alcohol sector. Before Marketing is accused of sexism, we must make clear that the women involved are a member and a former member of the Sugababes. Given that the girl...
Brands Still on the Paper Trail
Glib statements that print marketing products have been superseded by digital developments ignore the phenomenal breakthroughs in print innovation and techniques, writes Melanie May. Print is no longer yesterday's news. From stunning cust-omer magazines...
Editor's Comment: Facebook Needs a Privacy Lesson
You can only whisper it, but the consumer is a hypocrite. Take the issue of privacy. How many millions have lapped up sordid details of the private life of a certain Welsh winger? And yet, how many of those same people would appreciate outsiders...
Groupon
Despite impressive growth, the website is losing money in a competitive sector. When deal-of-the-day website Groupon filed for an initial public offering this month, with plans to raise dollars 750m (pounds 462m), its valuation sent shockwaves through...
Helen Edwards on Branding: Being Patient with Choice
When it comes to NHS reforms, marketing the benefits of choice is a tough ask, but a necessary one. Choice is such an elemental part of marketing that it's one we rarely explore in its own right. It would be like discussing air. Choice is a given,...
High Spirits
Despite rising VAT and tough economic conditions, the white spirit market is strong, with RTD products shaking up the sector, writes Jane Bainbridge. Only a few years ago, the decline of the ready-to-drink (RTD) market, as brands such as Bacardi...
HomeForm Pounds 12m Drive Targets Young Women
HomeForm Group is looking to appeal to a younger female audience with the relaunch of its Kitchens Direct brand, backed by a multimillion-pound investment. The slogan 'My kitchen, my choice, my price' and a revamped logo are at the heart of the...
Majority of Over-45s Consider Facebook Exit
Almost half of Facebook members are considering leaving the social network, according to a survey commissioned by Marketing. While 46% of the 1300 adult respondents surveyed by OnePoll said they had thought about leaving Facebook, or had already...
Marketing Mole: We'll Call You - Argos
Mole's favourite hobbies are watching telly and shopping, and the launch of Argos TV could offer the chance to combine them. We simply had to know more. Argos: Thank you for calling Argos customer services, can I take your name please? Mktg:...
Marketing Mole: Who Does Google Think You Are? - Janet Smith, Clubcard Director, Tesco
- The first link is to a LinkedIn profile but, upon inspection, it is clear that it is not Tesco's Janet Smith. - The next result is a story about car discounts for Tesco Clubcard members. - The third is to the Tesco R&D team's blog. -...
Ocado Set to Fight Back in Home Delivery Battle
Online grocer responds to Waitrose drive with first major campaign in a year. Ocado is plotting a nationwide marketing fightback after Waitrose rolled out an ad campaign promoting its Waitrose.com online delivery service to consumers within the...
Opinion: The Marketing Society Forum - Could Public Transport Sponsorship Become an Attractive Ad Medium?
Marketing broke the news last week that Transport for London is to invite bids for naming rights to the Thames cable car, indicating the growing popularity of such deals among site-owners. YES - GILL HARRIS, SALES AND MARKETING DIRECTOR, JURYS INN...
Profile: Promoting the Alternative
Kevin Brennan, chief executive of Quorn Foods, admits the brand with the 'funny name' faces major challenges. Interview by John Reynolds. If Kevin Brennan, chief executive of Quorn Foods, had his way, then the meat alternative would never have been...
Sony
The electronics manufacturer's bold inventions have made it one of the world's best-known brands. Brands such as VAIO, Trinitron, Bravia and Walkman are as famous as the Sony name itself, and it is this vast range of consumer electronics that has...
The New Pepsi Challenge
Rivalry with Coke has taken a back seat as the FMCG company focuses on the next big thing in digital marketing. For marketers the world over, no battle of the brands can quite match the rivalry between Pepsi and Coca-Cola. It might come as a surprise,...
The Week in Marketing
- Havana Club cools it Havana Club is launching an on-pack promotion to raise awareness of the brand's heritage. The Cuban rum brand has teamed up with London urban abstract artist Remi/Rough to turn three Smeg fridges into pieces of art. Consumers...
VisitBritain Signs BBC Deal for Global TV Ads
VisitBritain this week launches its long-awaited pounds 100m, four-year, global campaign using celebrities to position the country as a destination for visitors, amid the latest government reorganisation of how Britain is promoted abroad. VisitBritain's...
Welcome to the Brand Event Awards 2011
This new set of awards is a joint collaboration between Marketing and Event magazines. It has been created to celebrate the event-marketing strategies of the globe's biggest brands. During the past two years, the role of events has risen to the...
What It's Really like Inside: Birds Eye
- How does the team come up with fresh marketing ideas? We talk to consumers a lot to try to understand their shopping habits Each month, we have an off-site 'inspiration day, where we invite motivating speakers to help us generate ideas. The important...
Your Brand in Their Hands
After all the hype, mobile commerce is at last gaining traction, as consumers become comfortable with the idea of shopping on their mobile phone, writes David Murphy. Marketers would be forgiven for believing that headlines proclaiming mobile marketing...

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