Marketing

Articles from December 14

Agency of the Year: Advertising Agency of the Year - VCCP
The agency has proved that its win two years ago was no flash-in-the-pan as it continues to produce highly effective ad campaigns, reflected in its excellent financial results, writes Alex Brownsell. WINNER When VCCP was named the winner of this...
Agency of the Year: Agency of the Year 2011 - Judges
Graham Beckett, Founding partner, Results International Beckett is a serial entrepreneur, setting up his first marketing and promotional firm in 1969. He started Results International in 1991. Tess Alps, Chief executive, Thinkbox Alps' broadcast...
Agency of the Year: Branding Agency of the Year - Interbrand
The agency's new-client wins, record on thought leadership and creative output on campaigns such as its work for British Airways, brought a year of achievement, writes Rachel Barnes. WINNER While 2011 was another testing year for the economy,...
Agency of the Year: Contact Centre Agency of the Year - CPM
The agency has posted its best-ever growth figures and worked with a host of fresh clients as well as winning plaudits for its imaginative staff development programmes, writes Kim Benjamin. WINNER It has been a tough year for the contact centre...
Agency of the Year: Customer Publishing Agency of the Year - Publicis Blueprint
The winning shop has turned around its fortunes in the three years since an especially tough 2008, and now offers compelling branded communications and content across platforms. WINNER Everybody loves a comeback kid and you can't ask for a better...
Agency of the Year: Digital Agency of the Year - Work Club
This winning agency has taken a lead role for several of its clients this year, defining the strategies for some and matching cutting-edge work with a sound business approach. WINNER After only three years on the scene, Work Club has conquered...
Agency of the Year: Direct Marketing Agency of the Year - LIDA
This year's winner had a stellar 12 months. Despite being closed to new business for the first half of the year, it continued to grow and innovate, with highly effective work, writes Sara Kimberley. WINNER After narrowly missing out on the top...
Agency of the Year: Experiential Agency of the Year - TRO
A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover and effectiveness, resulted in a superb year for the agency, writes Loulla-Mae Eleftheriou-Smith. WINNER TRO has been named Marketing's Experiential...
Agency of the Year: Field Marketing Agency of the Year - CPM
The market-leading agency's strong organic growth backed by extensive new-business wins and an impressive level of internal investment helped it triumph over its competitors. WINNER The top spot in this year's Field Marketing category was hotly...
Agency of the Year: Market Research Agency of the Year - Brainjuicer
Continuing high levels of innovation, investment and business growth have led this mould-breaking research agency to scoop Marketing's title for the second successive year, writes Gemma Charles. WINNER Brainjuicer has been named Marketing's Market...
Agency of the Year: Media Agency of the Year and Grand Prix Winner - PHD
An array of outstanding creative work as well as its continuing commitment to hiring, retaining and training its staff to high standards made for a memorable year for the agency, writes Nicola Clark. PHD has been named Marketing's Media Agency of...
Agency of the Year: Media Agency of the Year - Best of the Rest
COMMENDED Manning Gottlieb OMD marked its 21st birthday with a fine year that has earned it the runner-up spot in Marketing's Media Agency of the Year award. In a tough market, it increased its revenues by 18% and won 21 of the 25 accounts for...
Agency of the Year: PR Agency of the Year - the Red Consultancy
A combination of 30 new clients accounting for fees of more than pounds 3m, impressive campaigns and strong sales metrics made 2011 a memorable year for The Red Consultancy, writes David Singleton. WINNER The Red Consultancy is Marketing's PR...
Agency of the Year: Promotional Marketing Agency of the Year - Haygarth
The agency went from strength to strength in 2011, reeling in new business and demonstrating its strong creative credentials with effective and high-profile campaigns, writes Matt Chapman. WINNER It has been a long time coming, but Billington...
Agency of the Year: Sponsorship Agency of the Year - Fast Track
The winning agency has built on strong relationships with long-standing clients to develop new business ties and create innovative, robust measurement methodologies, writes John Reynolds. WINNER Fast Track is Marketing's Sponsorship Agency of...
Review of the Year: Contact Centre Leagues - Change of Platform
The increasing variety of customer touchpoints through social media and other platforms creates a major challenge for contact centres, which must adapt fast to keep up with the latest developments. To remain competitive, contact centres are under...
Review of the Year: Customer Publishing Leagues - Paper Profits
Customer publishers had a strong year, recording a financial improvement with increased turnover in many cases, thanks mainly to the continued rise of branded content and digital communications. The customer publishing industry has remained resilient...
Review of the Year: Design Leagues - Sustainable Growth
The design industry's fortunes have been on an upswing, despite ongoing economic uncertainty casting a shadow over the consideration of sustainability as a force in packaging development. As this year's league table revealed, 2010 marked an improvement...
Review of the Year: Digital Leagues - Innovative Integration
It is an exciting time for digital agencies, with fresh technologies and trends offering opportunities. However, they also face the challenge of integrating social-media thinking into the creative mix. In a rapidly changing digital environment,...
Review of the Year: Experiential Leagues - High-Tech Returns
Technological developments including in-store interactive mirrors and augmented reality have provided a timely boost to experiential agencies, and is broadly reflected in their financial results. The use of technology such as augmented reality and...
Review of the Year: Field Marketing Leagues - Sporting Chance
As the industry continues its comeback from recession, field marketers are looking to London 2012 and technological developments to enhance the consumer experience and boost ROI for brands. The field marketing industry continues to recover from...
Review of the Year: Market Research Leagues - Behavioural Stimulus
Several market research agencies have had an improved year, with the increasing interest among brands in disciplines such as behavioural economics set to provide further stimulus to the industry. The market research industry has shown signs of recovery...
Review of the Year: Media Brands of the Year - Top Media Brands
A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark. ITV While commentators have been talking of the death of the television industry for years, ITV has gracefully and deftly got on with creating...
Review of the Year: PR Leagues - Social Standing
The growing importance of social media, and the need for brands to manage their presence on the platform, has presented an unmissable opportunity for agencies to develop a specialist positioning. The PR industry bounced back over the past year,...
Review of the Year: Sponsorship Leagues - Olympic Fever Rises
Agencies' fee income is growing again and, with the alluring prospect of the London 2012 Olympic and Paralympic Games on the horizon, the value of the platform is proving an easier sell to brands. The sponsorship market has remained buoyant over...
Review of the Year: Top 10 Marketing Mishaps
Budgets may have been the main issue in the spotlight, but a good few brands still managed to mess up in spectacular style in 2011, writes Nicola Clark. In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However,...
Review of the Year: Top 10 Marketing Moments
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncert ainty, 2011 delivered marketing milestones in droves, writes Nicola Clark. A year of volatile stock markets, slipping consumer confidence, depressed...
Review of the Year: Top 10 Quotes of the Year
The biggest names in marketing had some revealing insights in 2011 on the challenges facing their brands and the industry in general. NIGEL GILBERT - Chief marketing officer, Virgin Media. September 'I looked at the decision to bring in an integrated...
Review of the Year: TV Advertising - Adwatch of the Year 2011
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp. In the toughest business environment in recent memory, achieving cut-through...
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