Marketing

Articles from June 13

Adwatch: Admiral Insurance - 'Multi-Car Couple'
Why did I agree to do this? Simon Butler (my other half in the creative director role here at Grey) is away on holiday, and the workload has quadrupled. I've been meaning to watch the ads from this week's Adwatch table for two days now, but I just...
Andrew Walmsley on Digital: Democracy Overpowers Deific Brands
When Moses climbed the mountain to collect a set of tablets, it was no consultation exercise. The tablets came with commandments on them, and there was a certain amount of definitiveness implied. Media has been pretty much like that for most of...
Brand Health Check: Daily Mail
The bastion of Middle England claims its readers are open-minded, which may be why they're defecting. The Daily Mail has long been the paper of choice for the middle-class, suburban housewife. Its editorial mix of scare stories about asylum seekers,...
Careers: What's It Really like Inside - Artois
- The Artois Championships is one of the top-10 tennis events in the world, does the marketing team go? Of course! The brand team will attend at some point during the week; it is an opportunity for everyone to see the results of their hard work. ...
Direct Marketing: Competition Winners
Postal deregulation has hit Royal Mail hard, but its rivals - and clients - are reaping the rewards, writes Bill Britt. Not so long ago, the biggest consideration for those using business post was ensuring that the franking machine was set correctly....
Direct Marketing: Keep It Clean
Online data capture has eased the burden of keeping customer databases accurate, but brands still cannot afford to be complacent about their lists, warns Robert Gray. The devil, as they say, is in the detail, and for direct marketers, it is devilishly...
Direct Marketing: Report - the Vital Statistics
Direct mail remains a heavily used medium, despite a 2% drop in the number of items sent in 2006. Here you will find data on direct's share of total marketing spend, changes in spend over the past eight years, a breakdown of which sectors are mail's...
Editorial: Asda Milk Ad Ban Is Bananas
Ofcom's ban on food and drink advertising to children, and the absurdities of the nutrient profiling on which it is based, came under attack from Asda this week after it found it was unable to advertise whole milk to under-16s. While the scientific...
Helpline
Becky Charles takes the hassle out of finding the right product or service - you ask the question, she'll provide the answer. DVDS AT THE DOUBLE Q: We want to covermount a DVD on the next issue of our magazine. Our usual supplier has dropped...
Marketing Mix: We'll Call You - Ryanair
Mix gets a bit parched while flying and was disturbed to hear Ryanair doesn't offer ice with its drinks. Can it be true? Ryanair (Mktg holds for 10 minutes). Thank you for calling Ryanair. How can I help you? Mktg I was about to book a flight...
Marketing Theory: Everything You Know Is Wrong
So you thought TV was dead. You believed marketing was all about ROI. Well, think again. A study out this week from the Institute of Practitioners in Advertising explodes some of marketing's myths. The report, entitled 'Marketing in the era of accountability',...
Mark Ritson on Branding: LOCOG Error Was Ignoring the Public
I have some sympathy for Wolff Olins; its Olympic logo is horrible, but it didn't deserve last week's evisceration. Ultimately, the responsibility for the debacle must lie with the London Organising Committee of the Olympic Games (LOCOG). It picked...
Media Analysis: Facebook Cashes in on Appeal
The social-networking site is taking a more creative approach to brand ties than its rivals. Gareth Jones reports. It is testimony to the fast-paced world in which brand communication experts have to operate that six months ago few people in the...
News Analysis: Coke Must Prove It Really Cares
The drinks giant's water-conservation tie-up with WWF has been met with a tide of scepticism. Coca-Cola's depletion of water supplies in developing countries has long been a contentious issue. Last week, it set out to make amends through a tie-up...
News Analysis: Organic, Local ... So What's New?
Whole Foods' natural proposition will not provide the level of stand-out here as it did in the US. Think about a typical natural foods store, big on organic produce, sustainable agriculture and local sourcing, and mainstream brands such as Stella...
Opinion: The Marketing Society Forum - What Do You Think of the London 2012 Logo?
The Wolff Olins-designed logo for the London 2012 Olympics was unveiled last week to howls of derision. Is it really that bad? ALAN GILES, CHAIRMAN, FAT FACE Congratulations to London 2012's organisers for selecting such a radical style. They...
Profile: The Spirit of Turin - Giulio Salomone, Managing Director, Fiat UK
If Giulio Salomone were a car, he would be a Fiat in all but one aspect. Both are Italian and stylish, but this son of Turin is more upmarket than the marque that promises beauty at a bargain price. A Fiat lifer, Salomone has spent most of his career...
Raymond Snoddy on Media: Was TV Coverage Right for Madeleine?
The 'marketing' of the Madeleine McCann tragedy is at last starting to ease up, but it has been a remarkable case study of media mobilisation. The decision by the McCanns to wind down the campaign after a trip to Morocco, and spend some time grieving...
Sector Insight: Sweet Spreads - Healthy Honey Sustains Market
Functional benefits are the only factor still nudging forward a sector whose growth has stalled. THE BACKGROUND Honey has traditionally been added to cold remedies as well as spread on toast, and its health credentials have been key to its growth....
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