Marketing

Articles from September 26

Adwatch
Marketing's unique weekly analysis of advertisement recall in association with TNS Jacamo The specialist menswear site is still finding its feet with new spokesman Andrew Flintoff. Gerry Human, Executive creative director, Ogilvy & Mather...
And Finally: We'll Call You - Kellogg
Mole is concerned that a Facebook game promoting the cereal brand's latest white-chocolate variant might influence children and wanted to find out more. Kellogg: Good morning, you're through to Kellogg, (name) speaking, how can I help? Mktg:...
Beyond the App
Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems, writes Suzy Bashford. Apple's advertising strapline, 'there's an app for that' could...
Brand Barometer
The Twitter storm around #waitrosereasons was lapped up by the media last week. It gained traction because middle-class people, such as journalists, like Waitrose and the activity was seen as a mishap, which hacks also love. I agree with our...
Brand Health Check: Fashion - Burberry in the Trenches
Did the stock market overreact to a slide in sales, asks Kim Benjamin. Luxury fashion house Burberry, founded in the 1850s, has garnered its fair share of attention of late, both from fashionistas and investors Its colourful spring/summer 2013 collection,...
Brand Manager of the Week: Bridgette Dewar-Mannl, Senior Marketing and Communications Manager, Food Network EMEA
- Describe yourself in three words. Excitable, ambitious, honest. - How would you define marketing? An integration of everything I love doing. - What would you be if you weren't a brand manager? An actress. - What advice would you...
BrandMAX 2012: Putting the Magic Back
As the debate about how to put creativity and the magic back into a marketing world dominated by logic heats up, the second BrandMAX summit will bring together the latest thinking on marketing and brand optimisation. BrandMAX, the marketing and...
Dishwashing Detergents
Fairy and Finish are the major brands in a sector where own-label has taken a hit. MAIN PLAYERS IAN MORLEY, Fabric and home care marketing director, P&G UK and Ireland Morley joined P&G in 2006 as a result of its acquisition of Gillette,...
Editor's Comment: Welcome - Money Talks, Though Not at All Costs
Still battening down the hatches, the dilemma for brands remains whether to hike salaries to remain competitive. After all, the truly talented are not governed by the rules of recession. So, what should we take out from this year's Marketing Rewards...
Guru
When your struggling agency suddenly acknowledges that your business is its most attractive asset to potential buyers, it's time to bring your wishlist to the negotiating table, writes Will Harris. Q: I have had a productive three-year relationship...
Know Your Worth
While economic uncertainty continues to dog the business environment, this year's Marketing Rewards survey finds that salaries and job satisfaction in the sector are rising, writes Jane Simms. It's a subject we all want to know about, yet few will...
London Marketers' Pay Now among Lowest in UK
The salaries of marketers based in London are falling behind those in other parts of the country for the first time, according to the findings of the latest Marketing Rewards salary survey. The median salary for a marketing director in London is...
Microsoft Targets 'Love' Via UK Training Scheme
Technology company plots programme to drive 'brand love' among consumers. Microsoft is seeking to boost 'love' for the brand in the UK by addressing the lack of technology skills in the jobs market. The software and online services brand plans...
Opinion
The recent achievements of John Lewis and Greggs illustrate the importance of knowing your brand, and your market. As you read that John Lewis Partnership has broken through the economic gloom with a 60% profit hike, you find yourself muttering,...
Opinion: The Marketing Society Forum
Should brands alter their approach to young people in a recession? Benetton's latest campaign highlights the plight of unemployed people in their teens and 20s. MAYBE - EMMA HARRIS, Consultant and former sales and marketing director, Eurostar...
Profile Builder: Who Google Thinks You Are ... Simon Wallis
Sales and marketing director, UK and Ireland, Domino's Pizza. - The first three results push to Wallis' LinkedIn page. - The fourth links to a search page for him on Brand Republic. Verdict: There seems to be little content about Wallis that...
Shift
Companies of all sizes are starting to embrace the 'social bonds' investment model, which brings consumers greater engagement with brands they already like, writes Tracey Follows. One thing's for sure: trust is bust, and no one is going to sit back...
The LinkedIn Top 10
Marketing reveals the most-engaged UK marketers on the professionals' social-networking site. Employers might frown upon their staff logging into Facebook in office hours, but LinkedIn has become the acceptable face of social networking in the workplace....
The Marketing Interview: Richard Heaselgrave - the Football League
The sports body's chief commercial officer is determined that it should be more proactive in bringing big-name brands to the fans, writes Alex Brownsell. They say you should keep your friends close, but your enemies even closer. The Football...
This Week
Marketing's comprehensive digest of the most significant industry news from the past seven days. - Heineken launches 007 ads Heineken has unveiled its latest ad campaign, which stars James Bond actor Daniel Craig and encourages consumers to play...
Tunnock's
The Scottish confectionery brand grew from its founder's bakery and tea rooms and is still family-owned. The Tunnock family has been in the baking business for more than 120 years, producing cult confectionery items such as caramel wafers, snowballs...
Weaving the CRM Strands Together
Havas EHS' head of planning, Matthew Fitzsimons, looks at how the new FULCRM approach can deliver real-time brand experiences across all touchpoints. Recently, I was lucky enough to stay in one of London's swankier hotels The check-in went fine,...

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