Management Review

Articles from Vol. 82, No. 5, May

Achieving the CEO's Agenda: Education for Executives
Executive education programs need to be led by the CEO and must go beyond the typical MBA-type training in order to develop executives capable of leading change. Executive education? The term dredges up a decade-old image of management training...
Building Brand Equity with Public Relations
Savvy marketers are finding clever new ways to bring their products into the spotlight and, in doing so, build brand equity. It has happened without much fanfare, but those who are responsible for overseeing the marketing process or the marketing...
Delivering the 'Faxtest' Service
In the never-ending search to improve customer service while keeping costs at bay, many companies are trying a new tack-and it's as easy as plugging in a computer and facsimile machine. With fax-on-demand technology, companies now can offer their customers...
Lillian Vernon Focuses on Customers
When Sears announced recently that after many years it will cease publication of its giant catolog, known as the "wish-book,"a very long chapter in retailing history came to an end, The big books, like Sears, that once offered everything from tires...
On with the Show!
A changing customer base and increased competition are demanding that businesses develop new tactics when they exhibit at tradeshows. If the words "trade show" conjure up images of crazed conventioneers in coonskin caps, think again. Today, trade...
Six Myths of Sexual Harassment
Recognizing that sexual harassment may be alive in your company is the first step to ridding the workplace o this potentially devastating plague. The Anita Hill-Clarence Thomas hearings and the Navy's "Tailhook" scandal were eye-openers for many...
So, You Have 4,000 Jobs to Fill
Think of it as a human resources fantasy. Or a nightmare. The Clinton-Gore transition team had to fill 4,000 White House jobs from November 1992 to February 1993. Sorting through the avalanche of resumes to match the best-qualified applicant to...
Strategic Alliances: Partnering for Success
Today, many companies are seeking strategic alliances to gain competitive advantage in the global marketplace. Competition and cooperation sure make strange bedfellows, but in today's global marketplace many companies are discovering that their...
The Anatomy of an Acquisition
To survive in the lean 1990s, most companies should be retrenching, shoring up and solidifying--at least you would think so. Gaining market share, however, is an extremely important goal, according to a recent Ernst & Young survey of 159 middle-market...
The Eleventh Reason Why TQM Doesn't Work
My January column "Ten Reasons Why TQM Doesn't Work" has generated quite a response. While I am grateful for all the supportive letters, I also appreciate the readers who have written in with thoughtful disagreements (see "Letters" page 8, and "Forum,"...
Tough Talk: GATT Round Eight
American negotiators are playing what some have called a high-stakes game of chicken with both Europe -and Japan in an effort to break the stalled international trade talks, commonly known as the Uruguay Round of the General Agreement on Tariffs...
TQM Does Work: Ten Reasons Why Misguided Attempts Fail
TQM is fast becoming the whipping boy for any attempt at improvement that fails to produce the desired results. In his January 1993 Management Review article, "Ten Reasons Why TQM Doesn't Work," Oren Harari states that "...about one-fifth--at best...
View from the Top Down
Reorganization requires taking a long, hard look at just what it is your company does. To get the big picture you need a "helicopter-like" perspective. Intelligent reorganization or resizing requires taking a dual perspective on the work of the...
Volatile Accrual: What You Need to Know about FAS 106
Taking these few precautionary steps could help prevent costly lawsuits from popping up in the future. Nearly everyone has heard of FAS 106--the new accounting requirement for retiree health benefits that requires companies to recognize the estimated...
What's New with Quality Programs?
Academe and college administrators have yet to embrace the concepts of quality management in their curricula--let alone recognize it as a process to run the business end of things. When I left NYNEX six years ago, TQM was being introduced. A quality...

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