Management Review

Articles from Vol. 82, No. 3, March

Ambush Marketing: Heading Them off at the Pass
A form of marketing that has proliferated in the past decade is called-- depending on how vociferous the participants--"ambush" or "parasite" marketing. It makes those who are ambushed quite angry. Those who do the waylaying, however, consider themselves...
Buyouts Make a Comeback
As everyone knows, the heyday of highly leveraged buyouts died with the '80s. But smaller-sized, more conservative buyouts are actually on the upswing, according to Scott Lang, vice president and managing director of the investment banking department...
Group Life Insurance: A Blessing or a Curse?
Enthusiasm for group life insurance plans in corporations is waning. For all its apparent benefits, it can be costly for employers and create unexpected problems for employees. Group term is the only life insurance most people carry in any meaningful...
Maquiladoras: Where Quality Is a Way of Life
Mexico's border factories still do basic assembly, but today quality circles are also part of the maquiladora process. Mexico's maquiladoras, those border plants that traditionally have been associated with basic assembly and rough manufacturing...
Marketing High Tech: Lessons for Everyone
Companies that market high-tech products are no longer copying consumer product models. The high stakes rule out "gut decisions" and marketers benefit from quantifying the process. You could learn a trick or two. Marketing gurus are preaching...
Mexican Miracle: How the U.S. Can Profit from NAFTA
Two-way trade across the Rio Grande has doubled in the past few years and is expected to grow even more after the North American Free Trade Agreement is ratified. Are you ready to take advantage of the new markets developing on our southern doorstep?...
Misconceptions about NAFTA: It's Time to Set the Record Straight
The debate [about the North American Free Trade Agreement] has turned unreal," claimed Paul Boeker, president of the Institute for the Americas at the Universitv of California at San Diego. "It's impossible to make intelligent trade policy in either...
Results-Driven Quality ... Now!
Total quality management (TQM) today is a potent amalgam of many highly effective technical as well as behavioral improvement strategies and techniques. As such, it has evolved into one of the most powerful opportunities for effective planned change...
Strategic Alliances Keep Customers Plugged In
Negotiating successful strategic alliances combines art and science. lose A. Collazo, at age 50, is an experienced practitioner. As chairman and CEO of Infonet Services Corporation, he has been involved with more than 100 alliances in 46 countries...
The Future of International Economic Policy
When Bill Clinton said during the campaign that his first foreign policy priority will be "to restore America's economic vitality," he acknowledged the growing link between domestic economics and what have been considered separate foreign policy and...
The Shared Vision
Back in the days of the Roman Empire, there were no faxes, telexes or even simple telephones. When the new ambassador to Galilee weighed anchor, one could only hope that he had "understood the message." The unspoken word went as follows: "We are confident...
Think Strategy When You Think Quality
Those of you who have been followmg my thoughts over the past three issues will remember that I have criticized typical quality efforts for, among other things, being too narrow, too technically focused and too internally biased. Instead, let me...
Trade Secret First Aid
An employee is leaving to work for a competitor. What can you do to prevent valuable trade secrets from walking out with him? The distressed manager of a company with manufacturing trade secrets has just been given summary notice that a key employee...
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