Public Relations Journal

Articles from Vol. 48, No. 7, July

Going for the Gold
Olympic sponsors count on public relations campaigns to let the world know they are world-class companies When U.S. basketball star Michael Jordan arrives in Barcelona, Spain, this month to compete in the Summer Olympics, he'll be looking for a...
Looming Legislative Shake Up to Alter Public Affairs Practice: Public Affairs Practitioners Foresee Scramble to Adjust
Widespread dissatisfaction among politicians and the public they serve points toward high turnover in state legislatures and on Capitol Hill following the upcoming elections. While coping with these changes, public affairs practitioners can help shape...
Professionals at the Crossroads: Practitioners to Address Emerging American Agenda at PRSA Conference
Public relations professionals are involved in issues impacting America. Attendees will discuss strategies for strengthening the profession within the context of these current events. As the leader of the 1990s work to shape the future of America...
Six Steps to Better Managing a Design Project
Have you ever received an invoice from a design firm at the end of a project and staggered from the cost overruns? After reviewing the invoice, you realize the costs are all legitimate (you did, after all, ask for nine sets of author's typesetting...
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