Public Relations Journal

Articles from Vol. 49, No. 2, February

In Defense of Free Speech
As part of the nation's intellectual community, public relations professionals should help dispel the notion that a person has to choose between moral values and free speech, according to Danny Goldberg, senior vice president of Atlantic Records in Los...
Measuring the Impact of Public Relations
New Electronic Research Methods Improve Campaign Evaluation Using research, practitioners can meet the growing need to justify the cost of public relations and prove results. Ground-breaking techniques to manage issues and analyze attitudes are being...
Readers Share Research Secrets
PRJ's first "Opinion Poll" response card, on measurement and evaluation, was inserted in the October 1992 issue. Through these periodic polls, PRJ hopes to keep abreast of our readers' opinions on critical issues facing the public relations profession....
Rebuilding the Image of Biosphere 2
A week before eight scientists were sealed into Biosphere 2, the 3.15-acre glass-enclosed terrarium north of Tucson, AZ, in September 1991, the press was invited inside for a farewell peek at the "human habitat." Knowing that Biospherian Jane Poynter...
Setting Benchmarks Leads to Effective Programs
Until recently, lack of interest as well as restraints on time and money limited the emphasis placed on public relations research. In fact, many researchers say, there are still plenty of clients who are satisfied with the warm fuzzy feeling they get...
Teamwork Smooths Road from Bankruptcy
Professional communicators and lawyers traditionally have been at odds in handling information regarding court cases. While communicators yearn to get the word out, lawyers typically prefer to divulge little or nothing until a case is fully resolved....
Weathering the Storm
A natural disaster can strike anywhere, at any time. Since there may be little or no warning, as with any other crisis, it's best to have a communications plan ready in advance. When people's lives are shattered by disaster, instant response is important....
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