Public Relations Journal

Articles from Vol. 46, No. 8, August

1-'900'-a-PR-Tool?
1-"900"-A-PR-TOOL? As part of its promotion campaign for the movie "Total Recall," Tri-Star Pictures created a game that gives callers to a 900 telephone number a chance to win $15,000, a trip to Los Angeles to meet star Arnold Schwarzenegger, and a...
Associations: Successful Techniques to Reach, Recruit and Retain Members
ASSOCIATIONS Successful Techniques to Reach, Recruit and Retain Members Turbulent economic conditions, lifestyle changes and an ever-increasing pace of living and working are all having their effects on the ability of associations to recruit and retain...
Making an Open House a Special Event
Making an open house a special event The success of an open house lies in the planning. But before you get started, take some time to envision the event. How many people are there? Does the event take place indoors or outdoors? From a distance can...
Maximizing Laptop Capabilities
Maximizing laptop capabilities Laptop computers allow public relations executive mobility and convenient computer support. But you can only take advantage of a laptop with good communications support. While laptops pack all the capabilities of your...
Regional Firm Networks Tout Their Hometown Touch
Regional firm networks tout their hometown touch How can a firm in a smaller market broaden its influence without losing the hometown touch? The solution could be plugging into a regional public relations network. The concept was first implemented...
The Battle for Support: Pro and Anti-NEA Forces Wage Grass-Roots Campaigns
The Battle For Support Pro and Anti-NEA Forces Wage Grass-Roots Campaigns For the first 24 years of its life, the National Endowment or the Arts (NEA), created by Congress n 1965 to "encourage and support American arts and artists," enjoyed what most...
The Gorbachev Visit: Lessons and Themes in Media Relations
The Gorbachev Visit: Lessons and themes in media relations When the Soviet Union made the surprising announcement that President Mikhail Gorbachev and his wife would depart from the summit meeting in Washington and fly west for a visit to Minnesota,...
When Crisis Strikes Use a Message Action Plan
When crisis strikes use a message action plan When a crisis strikes an organization, many outside influences hinder its ability to send its message. Called "noise," these influences include confidentiality, deadlines, stress and human emotion. Perhaps...
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