Public Relations Journal

Articles from Vol. 48, No. 6, June

At the Crossroads : America, Public Relations & You
America -- like a weary traveler who comes to a fork in the road and must decide between two divergent paths -- is at a crossroads. Public relations practitioners can play an important role in helping America choose its future path. Unlike a road...
Recession Teaches Practitioners Hard Lessons
The recession has permanently affected how public relations and communications professionals do their jobs as well as the ways in which they seek new employment. Not a single practitioner can say that they have emerged from the economic slowdown unscathed,...
Silver Anvil Awards Recognize Excellence: 41 Winning Programs Address Pressing National Issues
41 Winning Programs Address Pressing National issues The Second Harvest Food Bank of Santa Clara and San Mateo Counties in California had a problem. In 1988, U.S. Department of Agriculture surplus commodities were cut by more than half, and national...
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