Public Relations Journal

Articles from Vol. 49, No. 6, June

How Firms Can Attract, Retain ... or Lose Clients
Winning clients and keeping them satisfied is a constant challenge for firm practitioners. Even the most-experienced counselors can lose clients if the relationship goes stale because the client feels underserviced or talked down to or forgotten by the...
Silver Anvil Winners Focus on Crucial Issues
Legislators received a kit with background materials, a stock speech and a copy of the documentary. Research showed the program generated high awareness of BasiCare and enhanced awareness of BCBSNC's leadership in solving the health insurance crisis....
Sun Sets Pace in Work Force Diversity
Takes A Proactive Multicultural Recruiting, Hiring and Community Relations Position Cultural diversity is becoming a buzzword for modern organizations. But many lack a cohesive program for recruiting and maintaining a harmonious, yet diverse work force....
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