Public Relations Journal

Articles from Vol. 50, No. 1, January

A Map of the Information Highway
The information highway is being promoted as a 500-channel interactive communications freeway running straight into the homes of millions of consumers.Armed with a remote control and a TV-screen menu filled with a dizzying array ofprogramming choices,...
Forecast 1994: Signs of Hope amid Economic Turmoil
A reviving economy and projected growth in international trade will bring new opportunities to U.S. business. Practitioners who adapt to deal with challenges presented by globalization, new technologies and other changing organizational needs can succeed...
Guarding Corporate Reputation Underlies Key Challenges Facing Business
Public relations professionals can provide the expert counsel and tactics to help top management protect corporate reputations on several fronts. The profession is a critical resource for businesses facing the challenges of the decade, said a panel of...
The Green-Person's Guide to Credibility
In a recent Yankelovich Partners survey, only 13% of respondents said they had great confidence in consumer information provided by major corporations. This finding is typical and not surprising. Many surveys have found that the public deeply distrusts...
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