Public Relations Journal

Articles from Vol. 45, No. 11, November

An Essential Double Helix
The boundaries between public relations and marketing continue to blur Public relations firms and departments do "marketing communication" and "marketing public relations." Advertising agencies and marketing departments offer "public relations" services....
Conducting Special Events in Malls
Shopping malls offer public relations practitioners high-visibility venues to promote clients and generate positive publicity. Mails are not the place for every event, but when there is a win-win union between mall and sponsor marketing goals, the...
Desktop Publishing: Separating Dreams from Reality
Five years ago, desktop publishing software exploded onto the business scene. While the market is chock-full of products designed to allow microcomputer users to develop an idea into ready-to-print materials, are they really the answer for public...
Overwhelmed Cities Increasingly Seeking Expertise of outside Counselors
City and county officials across the country, striving for economic development and finding themselves unable to cope effectively with the formidable challenge of communicating with the public about complex and controversial issues, are increasingly...
Print Media: Placement Strategies for the New Segmentation
What's happening in the world of print media can best be summarized by the words of John Emery,, president of the Association of Business Publishers (ABP): "Segmentation is the name of the game." While it may not exactly be news, Public relations...
Television News: Riding the Shockwaves
In the mid-1980s, many people who had made television news their life's work began to get the uneasy feeling that the jig was up. They were heard to mutter things like"The networks will never be the engines that drive television news again," and "I'm...
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