Public Relations Journal

Articles from Vol. 46, No. 5, May

Back in the U.S.S.R. and Eastern Europe
BACK IN THE U.S.S.R. AND EASTERN EUROPE For practitioners specializing in travel, Eastern Europe and the Soviet Union represent intriguing "new" destinations and opportunities Last year, the travel public relations firm of Karen Weiner Escalera surveyed...
Dealing with 'Tabloid' Broadcasters
Dealing with "tabloid" broadcasters The late Andy Warhol wasn't far off the mark when he predicted that, in the future, everyone would be famous for 15 minutes. More than 20 years later, it's beginning to look like just about everyone has a fair shot...
Marketing to Professional Service Organizations
Marketing to professional service organizations Public relations for professional service organizations--law, accounting, architecture, engineering and design firms, consulting businesses, executive search organizations, physicians and medical groups,...
Sponsors Stretch the Impact of Special Events with Video
Sponsors stretch the impact of special events with video "After-market" audiences can often reach into millions With sponsorship of special events becoming increasingly popular--and expensive--more companies are preserving events on videotape...
The Lobbying Coalition That Wasn't
The lobbying coalition that wasn't This is a story about a press conference that was, that wasn't, that was; and how precious credibility was lost. Three years ago, my employer, a national insurance trade association that is considered politically...
Travel Writers' Expenses: Who Should Pay?
Travel writers' expenses Who should pay? Armchair travelers, consumers in the midst of planning vacations, and travel agents all find great value in published news and features relating to travel. Whether a piece is richly evocative of the ambience...
Why Marketing Directors Are Listening Now
Why marketing directors are listening now For this year and for the foreseeable future, the magic word in building public relations sales volume is marketing. This is hardly a new concept for seasoned practitioners who have been successfully employing...
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