Public Relations Journal

Articles from Vol. 45, No. 9, September

Anatomy of an "Agency Search"
Anatomy of an "Agency Search" Or, how it looks from the other side of the table. Every week, in locations across the United States, invitations to a unique tribal mating dance are issued to public relations firms by corporations and institutions....
Best Laid Plans vs. Reality
Best-laid plans vs. reality Anyone with any crisis management experience under his or her belt knows that formulating a clear, well-defined action plan is Rule Number One. But recently, we were reminded that even the most careful preparation cannot...
Crackdown in China Stalls Growth of Budding Public Relations Business
Crackdown in China stalls growth of budding public relations business Political uncertainty clouds future of "fast-growing field"; U.S. firms take wait-and-see approach In 1987, the China Daily reported that "250 young people engaged in PR, or PR lovers,...
Expenditures: Healthy Increases the Rule
Corporate advertising expenditures: Healthy increases the rule The value of corporate advertising is borne out by its continued growth, outpacing advertising as a whole. For 18 years now, Public Relations Journal has been tracking trends in corporate...
Filling the Time-Based Billing Void
Filling the time-based billing void As Apple has worked to break the stranglehold of IBM-compatibles in the professional office, a major shortcoming has been a lack of time-based accounting software. Until recently, the public relations counselor,...
Improving Client Presentations
Improving client presentations Public relations services are sold primarily through private presentations. Therefore, few practitioners get a chance to compare their presentations to others and improve their selling skills. Even though prospects usually...
Making an Issue out of Quality
Making an issue out of quality In recent years, certain issues--productivity, searching for excellence, one-minute managing--have gone in and out of vogue both as corporate causes and as facets of the images companies wish to project. But attention...
On the Home Front
On the home front There were certainly plenty of crises to go around in 1989. In fact, the year could go down in crisis history for the Exxon Valdez oil spill alone. But while the Valdez was certainly the most dramatic crisis of the year, it wasn't...
Public Relations in Disguise?
Public Relations IN DISGUISE? By its very nature, corporate advertising often calls for involvement by both the public relations and advertising camps. When should one versus the other be in the driver's seat? Corporate advertising--advertising on...
Tracking Legislation
Tracking legislation Every company and every organization, profit or nonprofit, must keep a careful watch on all government legislation that could potentially have an impact on its operation. This crucial function most often falls to the firm or in-house...
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