Public Relations Journal

Articles from Vol. 45, No. 10, October

Assessing the Damage: Practitioner Perspectives on the Valdez
Assessing the Damage If oil had to be spilled, the timing could hardly have been more propitious for activists, politicians and the news media. Environmental groups were looking for focus. The environment was moving up to the tops of political agendas,...
Community Relations: New Approaches to Building Consensus
COMMUNITY RELATIONS New Approaches to Building Consensus Among the many "relations" in public relations--investors, media, corporate, employee, product and government, to name but a few--community relations is unique for its split personality. ...
Employees Go Overseas to Survey Competition
Employees go overseas to survey competition Last October, Rick Revelle, a shipping clerk for the Toronto-based telecommunications giant Northern Telecom, took a 20-day "sabbatical" from his job, during which he visited California, Calgary, Alberta and...
Nurturing a 'Green' Reporter
Nurturing a 'green' reporter The prospect of dealing with an inexperienced reporter or editor often strikes fear in the hearts of public relations practitioners. No sooner does the reporter's ignorance of his or her beat become apparent, then visions...
Small Firms, Big Issues
SMALL FIRMS, BIG ISSUES Public relations firms of similar size--in fact, of all sizes and configurations--have always had a great deal in common. They're all concerned with the bottom line, recruiting, training and retaining the best people, better...
VNRs: Re-Examining 'Unrestricted Use'
VNRs: re-examining 'unrestricted use' Thousands of video news releases (VNRs) arrive in television newsrooms across the country every year. They come in packages or through satellite feeds. They come with the public relations firm's good faith belief...
With New Image, Taiwan Emerging from Mainland China's Shadow
With new image, Taiwan emerging from mainland China's shadow David Lightle, a former public relations consultant to the government of Taiwan, says the country's new, more "wholesome" image in the wake of the Tiananmen Square violence in the rival People's...
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