Public Relations Journal

Articles from Vol. 46, No. 10, October

Alternative Media's Voice Grows Louder
Alternative media's voice grows louder Publications once dismissed as radical now wield greater influence on mainstream The alternative press, once dismissed by public relations practitioners as little more than a mouthpiece for radicals, is now...
Exhibitors at PRSA Conference Showcase State-of-the-Art Public Relations Tools
Exhibitors at PRSA Conference Showcase State-of-the-Art Public Relations Tools At the PRSA Conference Nov. 5-7, suppliers in the Exhibit Hall/Resource Center will showcase global communications techniques, such as worldwide press release services,...
Making a Marriage Last: What Qualities Strengthen Client-Firm Bonds?
MAKING A MARRIAGE LAST WHAT QUALITIES STRENGTHEN CLIENT-FIRM BONDS? Even before a marriage takes place, clients and their public relations firm suitors tend to share similar "wish lists." To survive the honeymoon, a client-firm relationship must...
Pharmaceuticals: Balancing the Demands of Diverse Publics
Pharmaceuticals: Balancing the Demands of Diverse Publics Today's public relations programs for pharmaceuticals must balance the conflicting demands of diverse publics. Practitioners not only need to know how to market, both internally and externally,...
Scouting for Leadership Talent
Scouting for leadership talent A big issue in public relations, or nearly any business today, is the search for effective leaders capable of moving up in your organization. Many senior-level managers take a variety of steps -- often by trial-and-error...
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