Public Relations Journal

Articles from Vol. 47, No. 7, July

Crashes Bare Values Affecting Response Success
A crisis rips away the often homogeneous global culture to reveal different regional values. Communications success depends on developing responses in tune with a culture's prevailing values and modes of operation. This is particularly apparent in...
Firms Try to Pitch the Perfect Game
When a sports team loses a big game by a lopsided margin, sportswriters often criticize the athletes for "not coming to play." In the past, that analysis could also be applied to public relations firms' limited involvement in sports marketing. ...
Hi-Tech Firms Seek Computer-Friendly Recruits
Public relations acumen along with a bent toward technology, or at least a "comfort zone" in communicating about it, are critical skills sought in new hires by firms specializing in hi-tech today. "The skill sets desired in candidates are changing,"...
Successes and Failures: Tips for Successful Hi-Tech Recruitment
Success: "We needed to staff up quickly for a new project. The account team was brainstorming late one Friday evening. Someone mentioned a name well-known in the industry. We phoned him. He was in, agreed to come right over, and we hired him. This...
Use of Patients as Health Care Sources
A famous celebrity, editor and housewife join together at an American Cancer Society symposium, highlighting their experiences with breast cancer. * The network evening news interviews patients infected with the HIV virus for a new clinical trial...
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