Public Relations Journal

Articles from Vol. 50, No. 2, February

Communicating Foreign Crises; Panel Debates Best Approach
Low budgets and lack of trained staff in foreign countries often hamper the public relations efforts of international humanitarian organizations trying to attract media attention for serious political, social and economic problems. A three-person panel...
Model Aids in Cost-Effective Communications
Many public relations practitioners decide how to spend their money on communicating various corporate messages after answering three questions: 1) How important are these messages to the company? 2) How important are the messages we want to emphasize...
Plug into a World of Information
Technology makes delivering messages and monitoring their impact on target audiences faster, easier and better. Today's practitioners have a variety of new tools to choose from, many of which have only come on-line in the past year. Let Vice President...
Quality Presentations Boost Decision-Making Power
Presentations to management committees are often among the least efficient aspects of corporate communication. Management committee members, who the night before a meeting had watched a state-of-the-art blend of visuals and words on network news, often...
What's Your Best Marketing Tool?
Practitioners Rely On Written Word And Satisfied Clients Public relations practitioners are relying on tried-and-true marketing techniques, according to a sampling of Public Relations Journal readers. Written materials such as newsletters and reprints...
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