Public Relations Journal

Articles from Vol. 50, No. 4, April

Clinton's "Green" Agenda Still Taking Shape
To both environmentalist and their detractors, the election of Bill Clinton and Al Gore meant a "green team" in the White House. Yet almost a year and a half after the inauguration, the administration's environmental policy is still taking shape, which...
Communications Fallout Derails Waste Project
Valuable lessons can often be learned from missed opportunities, specially in the growing field of environmental public relations. The Waste Isolation Pilot Plant (WIPP), a $1.5 billion U.S. Department of Energy (DOE) project in southeastern New Mexico,...
"Green" Issues Rise on National Agenda
Everyone talks about the environment, but not many people understand the complex issues that arise as the environmental movement evolves. The need for clear communications on environmental issues has never been greater. Public relations practitioners...
How Companies Can Rebuild Credibility and Public Trust
Responsible environmental management and open communications are key factors Many corporate executives believe that once a company's reputation is ruined on environmental issues, it is nearly impossible to improve...
Prove Public Relations Affects the Bottom Line
If you've been daydreaming about a six-figure salary and company car, there's something you should know: how public relations affects the bottom line. Public relations experts who know the answer to this question don't have to fantasize about substantial...
Public Relations, the U.K. Way
Princess Di, Fergie, and the rest of the royal clan may have had their public relations problems over the years, but it's not for lack of available counsel. The country that brought you fish and chips and lukewarm beer also happens to have the second-largest...
Shrink-Wrapped Presentations from Your Desktop
The growing number of presentation software programs that are available means that just about anyone can produce overhead or slide presentations with a desktop computer and laser printer. These software programs are, easy to use. With their integrated...
Talking "Green" with Hostile Publics
The current efforts by many corporations to build coalitions with legislative and environmental bodies seem intended to portray these corporations as being a deeper shade of green. Industry, government and environmental groups seem to be working together...
Teaching Ecology: A New Generation Influences Environmental Policy
Children who learn about the ecosystem and how to protect it often become committed young environmental activists. They are already having an impact on national, if not international, environmental policies. Conservation, pollution control, recycling...
Writing Classroom Materials That Make the Grade
The scene: A meeting of the marketing staff of the XYZ Co. Staffers have reviewed the latest demographics report about their consumers. The average age has increased substantially, which worries XYZ's top management. Staffers brainstorm ideas on how...
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