Public Relations Journal

Articles from Vol. 50, No. 5, May

A Research Roundup
It's too expensive. We don't have time. We know this stuff already. These are just a few of the rationales for not doing public relations research. In some situations, any or all of them might be valid. But as the public relations profession climbs...
Companies Ignore Shadow Constituencies at Their Peril
A young mother buys a used car. For 15 months, she makes her loan payments faithfully, but in the 16th month she misses a payment and the lender repossesses the car. The local newspaper writes a story about the bank's hard-heartedness, but the bank stands...
Portraits of the "Most Admired" Companies: How Public Relations Helps Build Corporate Reputations
To be recognized as a leader by your fellow business leaders is a coveted honor. Practitioners at these exemplary corporations reveal their role in building award-winning reputations. What role does public relations play in helping a company win the...
Six Ways to Use Research
Research is a multi-pronged tool that crops up in virtually every phase of a communications program, from exploring the topography of a problem to seeing whether intervention worked. Here, practitioners offer six tried-and-true examples of how research...
'Top Dog' Details CEO's Role as Communicator
Part novel, part how-to, this book explores the concept and practice of the CEO as chief communicator for an organization. The novel's central character and the research and theory presented in non-fiction form test the hypothesis that the ability to...
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