Public Relations Journal

Articles from Vol. 46, No. 1, January

A Curious Unpreparedness
A Curious Unpreparedness What are the greatest challenges facing the United States in the 1990s? The faltering economy? Maintaining a competitive edge in world markets? Domestic issues such as joblessness, inadequate housing or eroding educational...
A Look beneath the Bottom Line
A Look Beneath the Bottom Line Business and government have reached a crossroads in the way they deal with public opinion. Every day we see evidence that the public is no longer satisfied with assurances that business is looking after things, and...
Capitalizing on Splintering Markets
Capitalizing on Splintering Markets For public relations, advertising and marketing, the good old days were a time of mass marketing: a time when a well-placed message on network news reached virtually every home in America; when magazines like Life...
Exploiting EEC Marketing Potential
Exploiting EEC Marketing Potential Today, you can't pick up a newspaper or business magazine without seeing coverage of the European Economic Community (EEC) and its implications for all of us. The dream of free trade within Europe began coming true...
Globalization: Are We Up to the Challenges?
Globalization: Are We Up to the Challenges? As American business opens the door to a new decade, it finds itself facing a world of economic uncertainty, political volatility within many of its trading partners, continuing trade frictions among the...
Not-for-Profits: A New Ball Game
Not-for-Profits: A New Ball Game What's ahead for health and social services not-for-profits in the 1990s? New directions for existing programs, new organizations to respond to unmet needs, and the reduction or elimination of programs and organizations...
Predictive Ability and Professionalism
Predictive Ability and Professionalism The ability to predict the future course of events important to a client or employer and the ability to intervene favorably in those events are the two factors that seem to determine the relative amounts of respect...
Public Relations in the Year 2000
Public Relations in the Year 2000 Pity the poor public relations practitioners. By the year 2000, we will have nothing to complain about--except the heavy burden of work. And we will be exhausted by the challenges of the decade that led up to this...
The CEO Connection: Pivotal for the '90S
The CEO Connection: Pivotal for the '90s The evidence is clear: More than ever before, the events surrounding the successes and failures of corporate America will be played out on the stage of public opinion and strongly influenced by intense media...
The Decade of the Employee
The Decade of the Employee Employee communication has ceased to be an illegitimate child and is destined to be a prime public relations responsibility in the '90s. From humble beginnings--often as a sub-function of personnel or industrial relations...
The Environment: Playing to Win
The Environment: Playing to Win Our nation's industry is facing a mustwin situation in the 1990s. We're fighting to restore our credibility with the public and demonstrate that we can carry out our activities without harm to the environment. Right...
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