Public Relations Journal

Articles from Vol. 47, No. 12, December

A New Dawn Arrives in the North
Strengthening Of International Ties Increases Need For Business Relations Abroad The emergence of the Nordic countries from their political neutrality is also causing them to seek stronger economic ties with the European Community. The Nordic countries'...
Getting the Slice of the "Europie;" Local Presence Needed to Succeed in Pan European Marketplace
Local Presence Needed To Succeed In Pan-European Marketplace The nations of the European Community are on the verge of becoming a single market. But differences in cultures, languages and attitudes mean that public relations programs still must...
Going beyond Ordinary Anniversary Celebrations
What if you celebrated an anniversary and no one came, except the client, a few close relatives and the news intern from the reggae radio station looking for something dull to use on their "Keeping Up With the Suits" segment? What if the only print...
Hi-Tech VNS Tracking Service Comes of Age
After three years of testing, Nielsen launches SIGMA "The bottom line in the VNR business is placement; you either got it on the air or you didn't," Daniel G. Johnson, president of DWJ Associates, remarked recently. How true. But the tough part,...
Opening Doors in Latin America
Favorable Economic And Political Climate Presents Business And Communications Opportunities Organizations seeking to do business in Latin America face many challenges as they consider how to position themselves in the new political and economic...
Reunification Paves Way for Business Expansion
Coping With Economic Transition And Environmentalism Is Key To Success German organizations are expecting more business opportunities with the arrival of European unification. Those hoping to succeed in the new Germany must deal with continuing...
Will Europe Be the Next Frontier for VNRs?
American VNR firms ponder the notion of placing U.S.-produced VNRs in Europe, and selling concept of video public relations to news directors there. Will the "new" Europe be the next big market for U.S.-produced video news releases (VNRs)? The...
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