Public Relations Journal

Articles from Vol. 50, No. 8, October-November

Behavioral Principles in Public Relations
Public relations practitioners are constantly challenged to tell an organization's story to the public. Top management invariably says, "We need to make them understand our side of the issue [or our organization or our industry]." Providing information...
Carefully Crafted Identity Can Build Brand Equity
Brands today are under pressure. Marketers need every advantage to compete against new entries, extensions and that exploding category called private labels. One strategy that marketers frequently overlook involves the use of imagery and creative design...
Getting Full Value from Public Relations
High performance organizations are those that successfully balance the challenges of investors, customers and employees. This was the conclusion of a recent study of high performance companies in North America and Europe by Towers Perrin, the New York...
Make Companies More Socially Responsible
Perhaps "we are on the brink of the development of the humane corporation," stated John L. Paluszek, APR. A proponent of "corporate social responsibility" for nearly two decades, he is PRSA's 1994 Gold Anvil Award recipient for outstanding contributions...
Marketing a Quality Image
Jolted by changing market conditions both here and abroad, U.S. corporations are embracing various quality management systems. Some top executives seem to expect the quality movement to work miracles. By merely typing the word "quality" across their...
PRSA Publications Evolve to Serve Diverse Needs
The professional development needs of public relations practitioners are as diverse as the clients and companies they serve. And the publications of the Public Relations Society of America are being dramatically revamped to better meet those needs. ...
Quest for Top Management Acceptance Continues
Acceptance of their role as strategic counselors to top management is parmount among critical issues confronting today's public relations professionals. Senior practitioners also see professional ethics and education as important factors in the future...
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