Public Relations Journal

Articles from Vol. 46, No. 9, September

Restoring Faith in Bankrupt Companies
Restoring faith in bankrupt companies Practitioners emerge as key players in helping Chapter 11 companies get well The wave of Chapter 11 bankruptcy filings that began in the early '80s and made stars out of turnaround specialists--people who...
Steady Growth Continued in 1989
Corporate Advertising Expenditures Steady growth continued in 1989 In 1989, spending for corporate advertising once again grew faster than overall advertising expenditures, as corporate advertising continued the upward trend it has followed...
Threat to Corporate Image Advertising Left Unresolved
Threat to corporate image advertising left unresolved For one day last February, a federal judge in Los Angeles grounded legendary test pilot Chuck Yeager. The judge ordered the Los Angeles-based Northrop Corp. to stop broadcasting a series of image...
Working Together: How Companies Are Integrating Their Corporate Communications
Working Together How companies are integrating their corporate communications One of the hottest marketing trends of the past few years has been the drive toward integrated communications: public relations, advertising, direct marketing, promotion...
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