Public Relations Journal

Articles from Vol. 47, No. 8, August

Communicating during Union Negotiations
Communications is a critical component of a company's relations with the labor unions representing its employees. Integrating communications planning into labor relations strategy helps the collective bargaining process achieve its goal of assuring...
FDA Writing Tougher Rx for Pharmaceutical Marketing
The health care industry is evolving at lightning speed. At the forefront are changes affecting one of its core segments: the pharmaceutical companies. Each day's news adds another wrinkle to the face of drug marketing...or, more aptly, drug marketers....
Media Roundtable Puts Phoenix Hospital in National News Spotlight
One of the great misperceptions of the public, and some public relations professionals, is that "national" news only happens in media capitals. As with many misperceptions, there is some truth to the myth. Health care news, in particular, is dominated...
Pursuing the Not-So-Elusive Goal of Perfection
As companies jump on the "total quality" bandwagon, determined to play catch-up with the economic juggernaut generated by offshore competitors, many public relations and communications executives are scratching their heads and wondering how all of...
Taking Corporate Strategy Seriously
Strategy is the art of the chief executive officer. Strategy isn't just a gambit, a ploy or a maneuver. It's a grand plan for winning the long war against the competition. It should be at the center of every corporate communications program. ...
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