Public Relations Journal

Articles from Vol. 48, No. 2, February

1992 Education Report Card
American educational institutions have already weathered some difficult storms in the first two years of this decade. The outlook for 1992 promises continuing challenges. Surviving bad economic times and regaining public trust are two of the major...
Arts & Cultural Organizations Seek Increased Private Support as Public Funding Dwindles
As federal, state and local governments snip, cut and slash their funding, museums and performing arts organizations everywhere are feeling the pain. In New York City, the Central Park Zoo lost 58% of its city funding and there was talk of its closing...
Associations Gain Prestige and Visibility by Serving as Expert Resources for Media
Increasingly, associations are being called upon to respond to issues in the news that affect not only the industries, companies and professions that they represent, but U.S. society in general. When Judge Clarence Thomas faced charges of sexual...
Build Confidence with Media Training
With company executives increasingly being thrust into the spotlight, more and more public relations practitioners are turning to media training as they, their clients or companies are called on to meet the press. Reporters are looking for experts...
Contests Attract Support for Skill "Olympics." (Case Study)
Leaders of the Vocational Industrial Clubs of America (VICA) celebrated in 1973 when President Nixon named the organization to select contestants and represent the United States in the International Youth Skill Olympics. But costs of the selection...
IRS Cracks Down on Employee Misclassification
The Internal Revenue Service (IRS) has long suspected that many service firms were misclassifying employees as independent contractors. A recent government study confirmed that suspicion when it found that 92% of the companies checked had misclassified...
PRSA Members Witness History in Moscow
Minus the barrage of murderous cannon fire that normally accompanies a major revolution, the iron fist of communist rule crumbled in a virtually bloodless political change, plunging 280 million people into economic, political and social upheaval. ...
Seven Steps to Keep Top Performers
"Jane Smith" left work early today for an interview with a competitor. A four-year veteran of XYZ Associates, she is one of the public relations firm's top employees. Her supervisor calls her "a top producer," but it puzzled by her recent lack of...
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