Public Relations Journal

Articles from Vol. 45, No. 1, January

How to Build an Internship Program
HOW TO Build an Internship Program PUBLIC relations internship programs are big news. Most larger firms run programs throughout the summer, and some conduct sessions during the year. Smaller firms and corporate public relations departments are also...
How to Deal with the Japanese Media
HOW TO Deal with the Japanese Media YOUR chairman has decided to join the ranks of more than 60 American companies that have listed their stock on the Tokyo Stock Exchange. Or, your marketing director needs to increase the company's visibility to...
The Anomaly of Our Future
THE ANOMALY OF OUR FUTURE WE are faced with an anomaly. Public relations seems destined to go on growing in both number of practitioners and breadth of use, while simultaneously slipping in stature. There will be more practitioners doing more--except...
Toxic Chemical Disclosure: Companies Tackle the Challenge
Toxic Chemical DISCLOSURE Companies tackle the challenge Faced with the most serious public relations challenge in decades, some companies are headed for trouble, but others have seized the initiative THANKS to recently enacted federal legislation,...
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