Public Relations Journal

Articles from Vol. 49, No. 9, September

Add Public Policy to Marketing Portfolio
Marketers today must battle public Policy issues that can create obstacles to the success of a product, or threaten its existence. Winning the war requires new strategies and tactics. Professor Philip Kotler was the first to identify a new strategy...
A New Era in Latin America: Free Markets Force Changes in Five Key Nations
A new generation of leaders is taking hold of the political and business reins in Latin America. That means new public relations opportunities, both south of the Rio Grande and here in the United States. "Privatization" is the big word on everyone's...
Critical Choices Will Define Profession's Value
We have come to believe in our time that appearances are as important as reality, sometimes even more so. It may well be true that the appearance of virtue is as important as virtue itself and that a good rule of ethics is never do anything you would...
Rebuilding Trust: Nonprofits Act to Boost Reputations
After last year's scandal at United Way of America, the nonprofit sector has come under increasing scrutiny. Practitioners have responded by moving beyond the fund-raising arena. They are working proactively to communicate their organizations' mission,...
Trends in the "New" Europe: Four Practice Areas Will Dominate Business
Public affairs, corporate relations, health care, and marketing communications are among key areas cited as offering strong growth potential for firms with ties to Europe. Stepped-up demand for cross-border public relations from clients both within...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.