Public Relations Journal

Articles from Vol. 47, No. 11, November

A Conversation with Edward L. Bernays, Fellow, PRSA
Edward L. Bernays, Fellow, PRSA, is probably the oldest and most widely respected authority on public relations in the world. With publication of his 1923 book, Crystallizing Public Opinion, Bernays earned a special place in the history of the profession...
A Hospital's Worst Nightmare
You're the public relations director at "Any" Memorial Hospital. The phone buzzes. It's the frantic voice of the hospital administrator, telling you that a baby is missing from the nursery -- taken from its mother's arms by a person posing as a staff...
Communication Makes Employee Involvement Work
Employees are taking over the workplace, and corporate communicators who don't abet the revolution may wind up keeping their jobs, but losing their budget and staff. Hierarchical structures are crumbling. The explicit, and even implicit, contracts...
Making CEOs Allies
"Communications are the single most important force in the successful management of a company." So stated James E. Burke, chairman, Partnership for a Drug-Free America, at a recent awards dinner. Formerly chairman and CEO of Johnson & Johnson,...
Navigating the Seas of Cultural Change: The Corporate Communicator's Role
A number of factors determine a corporation's culture. These include: a belief system that defines the company's purpose and values; employee educational programs (or the lack thereof); communications, both internal and external; management's leadership...
Transforming CEOs into Chief Communications Officers
Traditionally, the CEO's communication efforts and the public relations function have focused on the external world. Internal publics were considered to be outside the public relations circle, usually the responsibility of the personnel or human resources...
Transforming Conference Rooms into Lecture Halls
Class begins at 8:30 a.m. sharp. The lesson for the day -- How To Improve Client Service -- is outlined in capital letters on the blackboard. The students, nine middle managers at Makovsky & Company, Inc., huddle around a conference table, pens...
U.S. Public Relations Evolves to Meet Society's Needs
On the eve of Edward L. Bernays' 100th birthday, it seems appropriate to look back at some of the people and events that helped shape the field of public relations, particularly in the United States. Space does not permit a detailed exploration of...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.