Public Relations Journal

Articles from Vol. 49, No. 1, January

A Hope for Change under Clinton
His political adversaries branded him "Slick Willie" when Bill Clinton finessed his way through campaign interviews, town meetings and presidential debates. But the public relations industry could only step back and admire the youthful Arkansas governor....
Apply Measurement Mindset to Programs
Some who view public relations as a creative field have asked how scientific measurement can be applied to creativity. As organizations continue tightening their belts and managements demand proven quality results, research will continue to grow in importance....
Blueprint 2000 Aims to Establish Public Relations as a Strategic Management Tool
The new strategic plan of the Public Relations Society of America (PRSA), named Blueprint 2000, was unveiled at its recent National Conference in Kansas City, MO. The product of an intensive "visioning process," the new plan sets goals and objectives...
Electronic Delivery and Feedback Systems Come of Age
In the past few years, communications technology has brought many advances in the delivery and monitoring of press releases and other public relations messages. New technological tools are giving practitioners new ways to communicate on-screen, on-line...
Forecast 1993
Practitioners Enter New Era with Uncertainty and Hope The Clinton administration will be the major factor affecting U.S. business and society. To be successful, practitioners and their organizations must anticipate change and be prepared to act strategically....
Reputation Management: Path to Ascendancy
Communications professionals are excluded from policy-making at many organizations. Forced to spend much of their time repairing damage caused by decisions outside their control, too few public relations practitioners have the authority or time to really...
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