Public Relations Journal

Articles from Vol. 50, No. 7, August-September

Building an International Team: How Leading Firms and Networks Stay on Track
The rigors of multinational and cross-cultural business today require new skills from global firms and networks. Technology, reporting precedures, seminars and frequent meetings keep multinational teams on the same wavelength. Public relations clients...
Developing an Effective Corporate Identity Program
Corporate identity program can be a powerful and effective communications tool. When done correctly, it captures the vital essence of a company and projects it with efficiency, effectiveness and impact, resulting in meaningful change. Done poorly,...
Firms Send Promising Internationalists to "College." (Public Relations Firms)
At least three leading public relations firms spend $100,000 or more each year on multiple-day seminars to prepare promising account executives for international practice. These gatherings of up-and-comers from around the globe focus on building effective...
Key Strategies for Smart Marketing to African Americans
From banks and home builders, to hospitals and organizations looking to hire, marketers are reaching out to African Americans. This marketing tactic is not only right, it's smart. African Americans account for $300 billion-plus in purchasing Power...
Leading Companies Turn to Trade Associations for Lobbying
A recent survey showed that a sampling of FORTUNE 100 companies are widely engaged in organizing and supervising coalition building, which usually involves lobbying activities. These companies tend to rely heavily upon trade associations and consultants...
Minority-Owned Firms Seek Mainstream Acceptance
In an era of increasing awareness of the value of diversity and its growing importance in business practice, minority-owned public relations firms are stir often treated like second-class citizens. That was the consensus of a panel of minority firm...
Raising Awareness Precedes Changing Attitudes
Roughly six years from now - on Monday, January 3, 2000, to be exact - most of us will go to work for the first time in the twenty-first century. According to the U.S. Department of Labor and other experts who chart demographic trends, the face of...
Sophisticated "News" Videos Gain Wide Acceptance
Sensitive to the needs of news directors and other key audiences, producers are taking a more sophisticated approach to video public relations. The use of video public relations vehicles, including video news releases (VNRs), has become widespread...
South Africa Open to Multinational Partnerships
The end of apartheid and the election of a government representing all citizens has transformed South Africa from an international business pariah into a land of opportunity. For commercial, governmental and philanthropic purposes, enterprises large...
Stress Diversity in Employee Communications
Companies that do not incorporate diversity as a key part of their business plan will be at a competitive disadvantage. Indeed, everywhere in corporate America these days, managing diversity has zoomed to the top of the hit parade of management priorities....
Video Releases with a Twist Make News
In the past five years or so, video news releases (VNRs) have gained momentum as valued additional sources of TV news and programming. Now video producers are coming up with increasingly sophisticated packages to get client messages across. Interactive...
Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.